Time Magazine 2009 Annual Report Download - page 9
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the relationships with A-list writers
and directors that made us the
#1 provider of broadcast TV program-
ming for 18 of the past 23 years. In
2009, our success at the box o ice
and on TV also contributed to our
#1 share in the home video business
for the ninth consecutive year.
In 2010, we will continue to lead the
transition of the home video busi-
ness from packaged media to digital.
At Time Inc., we have restructured
our business to improve e iciency
and to weather the downturn in print
advertising. As we move forward, we
will continue to distance ourselves
from our competitors by investing in
our biggest brands and outstanding
editorial content.
On the digital front, our approach
across Time Warner is to extend our
successful business models to new
digital platforms, in ways that provide
not only increased choice and
convenience for consumers but also
incremental growth for our company.
Turner and HBO are pioneering
the TV Everywhere initiative to enable
those who subscribe to television
programming services in their homes
to watch their favorite programs at
no extra charge on a wide range of
other devices. Similarly, Warner Bros.
is leading the industry by redeining
the distribution windows for theatri-
cal ilms, such as making movies
available through video-on-demand
simultaneously or even before their
DVD releases. Time Inc. will continue
to work with the consortium we
formed with several other publishers
to develop a new digital storefront
that will enable consumers to enjoy
their favorite print content on tablets
and other digital devices. We view
these devices as a key way to transi-
tion the dual-revenue stream print
business model to digital—part of our
e ort to deliver our content wher-
ever, whenever and however people
want it.
Our businesses will also continue to
expand internationally. In 2009, for
example, Time Warner acquired a
signiicant stake in Central European
Media Enterprises Ltd., a leading
media company in Central and Eastern
Europe. In 2010, we will continue to
expand selectively in higher-growth
markets. HBO recently acquired full
ownership of its joint venture HBO
Central Europe as well as majority
ownership in HBO Latin America
Group and HBO Asia. Turner,
which currently operates more than
Above, top to bottom:
TIME.com,
Ben 10: Alien Swarm
Opposite:
True Blood