Starwood 2012 Annual Report Download - page 107

classics, these remarkable hotels and resorts enable the most discerning traveler to collect a world of unique,
authentic and enriching experiences indigenous to each destination that capture the sense of both luxury and
place. They are distinguished by magnificent decor, spectacular settings and impeccable service.
W®(luxury and upscale full-service hotels, retreats and residences) is where iconic design and cutting-edge
lifestyle set the stage for exclusive and extraordinary experiences. Each hotel and retreat is uniquely inspired by
its destination, where innovative design converges with local influences to create energizing spaces for guests to
play or work by day or mix and mingle by night. Guests are invited into dynamic environments that combine
entertainment, vibrant lounges, modern guestrooms, and innovative cocktail culture and cuisine. The beats per
minute increase as the day transitions to night, amplifying the scene in every W Living Room for guests to
socialize and see and be seen. W Hotels Worldwide, a global design powerhouse brought to life through W
Happenings, exclusive partnerships and the signature Whatever/Whenever®service philosophy that grants its
guests and local community access to what’s new and next.
Westin®(luxury and upscale full-service hotels, resorts and residences) provides innovative programs and
instinctive services which transform every aspect of a guest’s stay into a revitalizing experience. Indulge in a
deliciously wholesome menu including exclusive SuperFoodsRx®dishes. Energize in the fitness studio with the
industry-leading WestinWORKOUT®. Revive in the Heavenly®Bath where luxurious touches create a spa-like
experience. And of course, experience truly restorative sleep in the world-renowned Heavenly®Bed—an oasis of
lush sheets, down, and patented pillow-top mattress. Whether an epic city center location or refreshing resort
destination, Westin ensures guests leave feeling better than when they arrived. Westin. For A Better You.
Le Méridien®(luxury and upscale full-service hotels, resorts and residences) is a Paris-born hotel brand,
currently represented by 96 properties in 41 countries worldwide. Le Méridien aims to target the creative mind:
an audience inspired by creativity who are eager to learn something new and see things in a different light. A
curated approach towards the arts connects Le Méridien with the creative mind in an authentic and credible way.
A cultural curator was engaged, responsible for integrating the arts into the guest experience and identifying the
appropriate creative talents, a family of cultural innovators, LM100 TM, to define and enrich the guest experience
through their dedicated tailor-made creations. This esteemed group comprises of a global array of visionaries,
from painters to photographers, musicians to designers and chefs. Le Méridien is more than a hotel, it’s a way of
life that provides “A New Perspective”.
Sheraton®(luxury and upscale full-service hotels, resorts and residences) is our largest brand serving the
needs of business and leisure travelers worldwide. For over 75 years this iconic brand has welcomed guests,
becoming a trusted friend to travelers and one of the world’s most recognized hotel brands. From being the first
hotel brand to step into major international markets like China, to completely captivating entire destinations like
Waikiki, Sheraton understands that travel is about bringing people together. Our social spaces define and
differentiate Sheraton. The Link@SheratonSM experienced with Microsoft is the heart of our lobby. Guests enjoy
the upside of everything with Sheraton Club, designed with SPG members in mind. Sheraton Fitness
programmed by Core Performance brings guests together as they train and eat healthy on the road. Sheraton
transcends lifestyles, generations and geographies and will continue to welcome generation after generation of
world travelers as The World’s Gathering Place.
Four Points®(select-service hotels) delights the self-sufficient traveler with what is needed for greater
comfort and productivity. Great Hotels. Great Rates. All at the honest value our guests deserve. Our guests start
their day feeling energized and finish up relaxed, maybe even with one of our Best Brews (local craft beer). It’s
the little indulgences that make their time away from home special.
Aloft®(select-service hotels) first opened in 2008. It opened its 62nd property in 2012. Aloft provides new
heights: an oasis where you least expect it, a spirited neighborhood outpost, a haven at the side of the road.
Bringing a cozy harmony of modern elements to the classic on-the-road tradition, Aloft offers a sassy, refreshing,
ultra effortless alternative for both the business and leisure traveler. Fresh, fun, and fulfilling, Aloft is an
experience to be discovered and rediscovered, destination after destination, as you ease on down the road. Style
at a Steal.
Element(SM) (extended stay hotels) first opened in 2008, provides a modern, upscale and intuitively designed
hotel experience that allows guests to live well and feel in control. Inspired by Westin, Element hotels promote
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