PNC Bank 2001 Annual Report Download - page 9

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7
A MORE VALUABLE REVENUE MIX
We’ve diversified our revenue stream by growing the proportion of revenues
contributed by BlackRock, PFPC and PNC Advisors over the past several years
to 38% of our business total. We’ve also enhanced the revenue mix within our
banking businesses through emphasizing more highly-valued activities, such as
loan processing, treasury management and branch brokerage.
As you can see, our efforts to reposition our franchise have resulted in a more
diverse and valuable revenue mix. Over 75% of our business revenue base in
2001 was derived from more highly-valued deposit, asset management and
processing products.
PFPC
14%
BlackRock
10%
PNC Advisors
14%
Banking
62%
0 20% 40% 60% 80% 100%
Asset Management
24%
Processing
25%
PNC Deposits(2)
29%
Lending(2)
22%
PNC REVENUE MIX BY PRODUCT (1)
Year ended December 31, 2001
0 15% 30% 45% 60% 75%
PNC REVENUE MIX BY BUSINESS (1)
Year ended December 31, 2001
(1) As a percentage of total business revenue
(2) Includes net interest spread income based on PNC’s management accounting methodologies