Nokia 2009 Annual Report Download - page 52

Systems aims to provide costefficient high bandwidth for access networks, enabling high quality
“triple play” services such as highspeed Internet, VoIP and IPTV. Network Systems also develops core
network solutions for mobile and fixed network operators. The main products are switches and
different kinds of network servers and media gateways.
Sales and Marketing
Sales
The Customer Operations organization oversees and executes sales and product marketing at Nokia
Siemens Networks. Customer teams and customer business teams, which handle larger, multinational
customers, act as the company’s main customer interfaces to create and capture sales opportunities
by developing solutions together with their customers. Sales of infrastructure equipment, software,
solutions and services to customers are done predominantly directly or in some cases through
approved Nokia Siemens Networks reseller companies.
Nokia Siemens Networks has organized its customer business teams on a regional basis. For the
biggest global customers, dedicated account units beyond this regional structure are in place. Each of
Nokia Siemens Networks’ customers is supported by a dedicated account team and for the largest
operator groups there are also customer executive teams.
Marketing
In 2009, Nokia Siemens Networks combined its marketing organization with its communications
organization. The Marketing and Communications unit supports Nokia Siemens Networks’ wide
portfolio of products, software and services across all regions and customer business teams with a
wide range of activities including marketing communications, branding, advertising, media
campaigns, internal communications activities, exhibitions and events, customer marketing activities,
testimonials, industry seminar, forums and thought leadership programs, many of which are executed
in close collaboration with the company’s sales force, solution sales managers, business units as well
as strategy and human resources.
Production
Operations handles the supply chain management of all Nokia Siemens Networks’ hardware, software
and original equipment manufacturer (OEM) products. This includes supply planning, manufacturing,
distribution, procurement, logistics, demand/supply network design and delivery capability creation in
product programs.
As of December 31, 2009, Nokia Siemens Networks had eight manufacturing facilities worldwide:
three in China (Beijing, Shanghai and Suzhou), one in Finland (Oulu), two in Germany (Berlin and
Bruchsal), and two in India (Kolkata and Chennai).
In 2009 Nokia Siemens Networks closed manufacturing facility in Espoo, Finland to address the over
capacity in the mature European market.
Nokia Siemens Networks works with bestinclass manufacturing service suppliers to increase its
flexibility and optimize costs. Approximately 20% of Nokia Siemens Networks production is
outsourced.
Certain components and subassemblies for Nokia Siemens Networks products, such as company
specific integrated circuits and radio frequency components are sourced and manufactured by third
party suppliers. Nokia Siemens Networks then assembles these components and subassemblies into
final products and solutions. For selected products and solutions, suppliers deliver goods directly to
our customers. Consistent with industry practice, Nokia Siemens Networks manufactures
telecommunications systems on a contractbycontract basis.
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