Nokia 2009 Annual Report Download - page 47

customers to include locationbased advertising in their locationbased products and services and better
focus on our activities in targeted advertising. Nokia Interactive Advertising was initially formed by
Nokia following its acquisition of Enpocket in 2007, a company specializing in mobile advertising.
As of December 31, 2009, NAVTEQ had 4 571 employees in 44 countries. Highlights in 2009 included
the following.
• NAVTEQ announced the availability of Motorway Junction Objects, which enables navigation
systems to display full 3D animation of complex junctions, in Australia, Europe and North
America with coverage of over 8 000 locations.
• NAVTEQ announced that NAVTEQ Discover Cities reached a global pedestrian navigation
milestone of 100 cities.
• NAVTEQ announced the availability of NAVTEQ LocationPoint, a locationbased advertising
service for mobile applications, in several European countries, as well as agreements with AAA,
Loopt and Nextar in North America to utilize the offering.
• NAVTEQ launched real time traffic in 11 European countries and expanded NAVTEQ Traffic
Patterns to nine European countries.
• NAVTEQ launched maps in Chile, Venezuela, Iceland and Croatia, along with a significant
increase in major city coverage in its India map to now encompass 84 cities.
• NAVTEQ announced that it signed an agreement with Samsung Electronics providing access to
all countries in the NAVTEQ database as well as NAVTEQ’s Visual Content, Speed Limits,
Extended Lanes and NAVTEQ Discover Cities.
• NAVTEQ announced a global technology agreement with Microsoft to allow the rapid
deployment of innovative collection capabilities, as well as accelerating the collection, creation
and storage of 3D map data and visuals.
• NAVTEQ announced the integration of Nokia GPS data for availability in NAVTEQ traffic products
in North America and Europe.
NAVTEQ’s map database enables its customers to offer dynamic navigation, route planning, location
based services and other geographic informationbased products and services to consumer and
commercial users. NAVTEQ provides its database to mobile device and handset manufacturers,
automobile manufacturers and dealers, navigation systems manufacturers, software developers,
Internet portals, parcel and overnight delivery services companies and governmental and quasi
governmental entities, among others. The products and services incorporating NAVTEQ map data
include the following.
•
Advanced Driver Assistance Systems are invehicle applications that require highly accurate and
comprehensive geographic data, such as curve, slope, speed limits and highly detailed
geometry, to enhance various fuel efficiency, safety feature and driver advisory systems.
•
Dynamic navigation is realtime, detailed turnbyturn route guidance which can be provided
to endusers through vehicle navigation systems, as well as through GPSenabled handheld
navigation devices, and other mobile devices.
•
Route planning consists of driving directions, route optimization and map display through
services provided by Internet portals and through computer software for personal and
commercial use.
•
Locationbased services include locationspecific information services, providing information
about people and places that is tailored to the immediate proximity of the specific user.
Current applications using NAVTEQ’s map database include points of interest locators, mobile
directory assistance services, emergency response systems and vehiclebased telematics
services.
•
Geographic information systems render geographic representations of information and assets
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