Nokia 2003 Annual Report Download - page 31

The Mobile Entry business line addresses markets where we believe there is the greatest potential
for growth and where mobile subscription rates are relatively low, by aiming to provide
affordable mobile phones and cooperating with local mobile operators in creating attractively
priced ownership concepts and service packages. Current products offered by this business line
include the Nokia 1100 and Nokia 2300.
The Broad Appeal business line has the leading consumer-focused product range in high volume
segments. It will target the replacement market in developed markets where the balance between
price, functionality and style are key buying factors. Current products offered by this business line
include the Nokia 3100 and Nokia 3200 in the expression category, and the Nokia 6220 in the
classic category. Products planned for release in 2004 include the Nokia 3200 in the expression
category, which allows people to customize the cover of their phone, and the Nokia 6230 in the
classic category.
The Focused Appeal business line concentrates on products for image-conscious consumers who
select their products on the basis of design or a more specialized range of features. Current
products offered by this business line include the titanium-encased Nokia 8910i in the premium
category and Nokia 7250i in the fashion category. Upcoming products include the Nokia 5140 in
the active category, our first phone with push-to-talk functionality, and the Nokia 7200 fashion
phone featuring innovative textile covers.
The CDMA business unit and the TDMA business line meet the demands of markets with these
network technologies in place. Current products offered by the CDMA business unit include the
Nokia 2200 entry-level phone for first-time users and emerging markets, and the Nokia 3586
which is our first color-screen CDMA product. The CDMA business unit will also be responsible for
the Nokia 6225, our first CDMA camera phone. The TDMA business line is responsible for products
such as the Nokia 6560 and the Nokia 3520, our first TDMA camera phone. Vertu continues to
pursue its high-end brand strategy in the luxury goods category.
Multimedia
Multimedia brings mobile multimedia to consumers in the form of advanced mobile devices and
consists of four business units: Imaging, Games, NMedia, and Mobile Enhancements. We intend
Multimedia’s products to have features and functionality such as imaging, games, music, media
and a range of other attractive content that takes advantage of overlapping media,
telecommunications and information systems technology. Our ambitions for Multimedia are
reflected in products such as Nokia’s media device, the Nokia 7700, which we plan to release
during 2004. Based on the Series 90 software platform, the Nokia 7700 combines mobile Internet
access with the means to use, create and share rich content through easy access to a variety of
media channels. Additional features include music and video playback and streaming, an
integrated VGA camera, FM radio, multimedia messaging support, and a full complement of
personal information management features.
In Imaging, Nokia aims to develop personal imaging devices that are easy to use whether
capturing, sharing or printing images. Currently, notable products include the Nokia 6600 imaging
phone, optimized for business users, and the Nokia 7600 fashion phone, which is Nokia’s second
dual-mode 3G WCDMA/GSM phone.
In Games, we currently offer the Nokia N-Gage. We released the Nokia N-Gage in October 2003 in
over 60 countries through over 30 000 major retail, game-specific and video game outlets, in
addition to mobile phone delivery channels. At the same time, we opened the N-Gage Arena, a
mobile online gaming community, which is accessible via mobile networks and which enables
gamers to create virtual communities and share their game-related experiences. A wide range of
games titles from leading publishers is available for the Nokia N-Gage.
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