IBM 2003 Annual Report Download - page 29

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27
“The real differentiation is in the quality
of service that you deliver. More likely than not,
technology initiatives will become a commodity
down the road, so you really want to be
first to market
—
to get in first
and hook customers.” RUSS COOKE, PRESIDENT, BOSTONCOACH
on demand innovation services is IBM’s first formal client-focused
arm within IBM Research. clients can access any of ibm’s
3,000 researchers worldwide who specialize in
business transformation and technology consulting.
BostonCoach
your ride is here