IBM 2003 Annual Report Download - page 25

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23
IBM on demand technology is allowing us to
compete against people who may have more resources
than we do, in the following very simple way:
It allows us to make our entertainment
better, faster and cheaper.
The On Demand Center takes away the words,
‘I cant,’ and makes you say,
‘Hey, I can do anything I can think up.’”
LARRY KASANOFF, CHAIRMAN AND CEO, THRESHOLD ENTERTAINMENT
Threshold Digital Research Lab
ready for its close-up
LARRY KASANOFF (ABOVE, FAR RIGHT) MEETS WITH MEMBERS OF THE CREATIVE TEAM OF
FOODFIGHT!
(OPPOSITE PAGE) A SCENE FROM
FOODFIGHT!