IBM 2003 Annual Report Download - page 20

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18
18
In the
company of
innovators
innovation is not just “invention.”It’s
what results when technical invention meets
business insight. And it crosses fields of study,
as well as industries.
What results? New business models. New ways to envision and
build the physical environment. New ways of integrating knowledge
and technology to enhance health and extend life. New ways to
serve clients. New forms of creative expression.
This is how IBM pursues innovation
—
and this is the kind of
innovation we pursue
—
every day, in our clients’ workplaces, and in
our own. Together, we apply intelligence, reason and science to make
not just a product or a profit, but a difference. Because, while invention
can be a solitary activity, innovation is always a collaboration.