IBM 2003 Annual Report Download - page 12
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10
In the
company
of leaders
if you want to understand the changes
shaping global business in the century,
take a look into the corner office.
We’re seeing the rise of a new generation of CEOs, who share a
common point of view about how value is created today, how to
exploit technology for tangible benefit, how to build different kinds
of business relationships
—
and why those relationships, spanning all
their company’s constituencies, are vital to its success.
You’ll also, more and more, find a leader who is actively driving
the integration of business and technology and changing the way
the organization operates
—
becoming what we at IBM call an
on demand business.
For IBM, this shared point of view shapes everything we do
—
from our work with clients to the way we innovate. We have a new
understanding of the potential for business in the world today. And
we didn’t just think it up on our own.