Cisco 2012 Annual Report Download - page 60

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We believe that the slower growth we experienced in EMEA was a result of weak macroeconomic conditions
attributable in large part to the austerity measures taking place in parts of the region. In particular, we
experienced weakness in this segment during the second half of fiscal 2012, with a year-over-year decline in net
product sales in this segment during the fourth quarter.
Fiscal 2011 Compared with Fiscal 2010
For fiscal 2011, as compared with fiscal 2010, net product sales in the EMEA segment increased by 6%. The
increase in net product sales in the European Markets segment was primarily due to growth in the enterprise and
service provider markets and to a lesser extent sales growth in the commercial market. For fiscal 2011, as
compared with fiscal 2010, sales to the public sector market were flat. From a country perspective, for fiscal
2011 as compared with fiscal 2010, net product sales increased by approximately 17% in France, 13% in the
Netherlands, 2% in Germany, 1% in the United Kingdom, and 63% in Russia and were flat in Italy.
APJC
Fiscal 2012 Compared with Fiscal 2011
For fiscal 2012, as compared with fiscal 2011, net product sales in the APJC segment increased by 13%. The
increase was led by strong net product sales growth in the service provider market, and to a lesser degree, in the
commercial, enterprise and public sector markets. From a country perspective, net product sales increased by
27% in Japan, 17% in China, and 12% in Australia. We experienced a year-over-year net product sales decline of
19% in South Korea, and 4% in India. Our sales decline in India was due to ongoing business momentum
challenges in the public sector customer market.
Fiscal 2011 Compared with Fiscal 2010
For fiscal 2011, as compared with fiscal 2010, net product sales in our APJC segment increased by 10%. The
increase was led by sales growth in the enterprise, commercial and service provider markets, and to a lesser
extent sales growth in the public sector market. From a country perspective, net product sales increased by
approximately 13% in India, 11% in China, 8% in Australia, and 7% in Japan.
Net Product Sales by Groups of Similar Products
In addition to the primary view on a geographic basis, we also prepare financial information related to groups of
similar products and customer markets for various purposes. Our product categories consist of the following
categories (with subcategories in parentheses): Switching (fixed switching, modular switching, and storage);
NGN Routing (high-end routers, mid-range and low-end routers, and optical); Collaboration (unified
communications and Cisco TelePresence); Service Provider Video (cable and cable modem, video systems);
Wireless; Security; Data Center; and Other Products. The Other Products category consists primarily of Linksys-
related products, emerging technology products, and other networking products.
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