BMW 2012 Annual Report Download - page 40

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18 COMBINED GROUP AND COMPANY
MANAGEMENT REPORT
18 A Review of the Financial Year
21 General Economic Environment
24 Review of Operations
24 Automotive segment
30 Motorcycles segment
31 Financial Services segment
33 Research and development
36 Purchasing
37 Sales and Marketing
39 Workforce
41 Sustainability
44 BMW Stock and Capital Market
47 Disclosures relevant for takeovers
and explanatory comments
50 Financial Analysis
65 Internal Control System and
explanatory comments
66 Risk Management
74 Outlook
Diversity as a competitive factor
Social diversity is one of the principal components of
our personnel and sustainability strategies. Diversity
is encouraged throughout the BMW Group on the basis
of the following criteria: gender, origin / cultural back-
ground and age / experience. The clear goal is to secure
long-term success for the enterprise through the deploy-
ment of diverse and complementary talents.
The proportion of women in the workforce, in manage-
ment positions and in training programmes for young
talent was further increased during the year under re-
port.
Particularly good progress was made in the num-
ber of women in management positions, with the
proportion rising to 12.9 % for the BMW Group and
10.0 % for BMW AG. Specific training and promotion
programmes – for both women and men – have been
expanded and rolled out worldwide as part of the
strategy of bringing the proportion of women in manage-
ment
positions up to our target corridor of between
15 % and 17 % by the year 2020. Female representation
in trainee programmes throughout the BMW Group is
already above 35 %. Employees from 16 countries partici-
pated in the international trainee programme in 2012.
International awards for social engagement
For the first time in 2012, the BMW Group presented
awards for the social commitment of its employees on a
worldwide basis, thereby acknowledging the wide range
of voluntary work they carry out for other people in
their own free time. Out of numerous projects submit-
ted from a total of 14 countries, awards were ultimately
given to four outstanding projects spanning a broad
spectrum of social engagement. They include an educa-
tion centre for children in Peru, support for orphans in
Panama, educational projects for children and youths
in
South Africa and initiatives for combating illiteracy in
Ethiopia.
Employee fluctuation ratio at BMW AG1
as a percentage of workforce
7.0
6.0
5.0
4.0
3.0
2.0
1.0
08 09 10 11 12
5.852 4.59
2 2.74 2.16 3.87
1 Number of employees on unlimited employment contracts leaving the Company
2 After implementation of previously reported measures to reduce the size of the
workforce (voluntary employment contract termination agreements)
Proportion of non-tariff female employees at
BMW AG / BMW Group*
in %
13
12
11
10
9
8
08 09 10 11 12
BMW AG 8.4 8.4 8.8 9.1 10.0
BMW Group 11.1 11.8 12.9
* Percentage calculated for the BMW Group since 2010