BMW 2012 Annual Report Download - page 26

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18 COMBINED GROUP AND COMPANY
MANAGEMENT REPORT
18 A Review of the Financial Year
21 General Economic Environment
24 Review of Operations
24 Automotive segment
30 Motorcycles segment
31 Financial Services segment
33 Research and development
36 Purchasing
37 Sales and Marketing
39 Workforce
41 Sustainability
44 BMW Stock and Capital Market
47 Disclosures relevant for takeovers
and explanatory comments
50 Financial Analysis
65 Internal Control System and
explanatory comments
66 Risk Management
74 Outlook
(+ 5.8 %) of the BMW 3 Series. Demand for the BMW 5 Se-
ries
was also strong again in 2012, with sales up by 8.0 %
to 359,016 units. Sales of the BMW 6 Series more than
doubled in 2012 to reach 23,193 units (2011: 9,396 units).
Only the BMW 7 Series (59,184 units; – 13.9 %) and the
BMW Z4 (15,249 units; – 18.9 %) fell short of their previ-
ous year’s sales volume figures.
The various models of the BMW X family also performed
extremely well in 2012. The BMW X1 was handed over
to 147,776 customers, an increase of 16.9 % on one year
earlier. Even faster growth was achieved by the BMW
X3, with sales volume of 149,853 units (+ 27.1 %). Sales
of the BMW X5 and the BMW X6 totalled 108,544 units
(+ 3.5 %) and 43,689 units (+ 7.0 %) respectively.
MINI brand with new record sales volume
MINI surpassed the sales volume threshold of 300,000
units for the first time in a single year by achieving a
new record of 301,526 units (+ 5.8 %). Sales of the MINI
Countryman rose sharply to 102,271 units (+ 14.9 %), while
sales of the MINI Coupé practically tripled to 11,311 units
(2011: 3,799 units). The new MINI Roadster recorded
sales volume of 9,202 units in the period since its market
launch. In a contrasting trend, however, sales were down
on last year’s levels for the MINI Hatch (131,569 units;
– 4.1 %), the MINI Convertible (24,474 units; – 16.5 %) and
the MINI Clubman (22,699 units; – 11.8 %).
The MINI brand continued to generate a very high-value
product mix in 2012, with 44.5 % of customers opting
for the MINI Cooper, 35.7 % for the MINI Cooper S and
19.8 % for the MINI One.
Sales volume of MINI vehicles by model variant
in units
2012 2011 Change Proportion of
in % MINI sales volume
2012 in %
MINI Hatch
131,569 137,155 – 4.1 43.6
MINI Convertible
24,474 29,325 – 16.5 8.1
MINI Clubman
22,699 25,745 – 11.8 7.5
MINI Countryman
102,271 89,036 14.9 33.9
MINI Coupé
11,311 3,799 – 3.8
MINI Roadster
9,202 – – 3.1
MINI total 301,526 285,060 5.8 100.0
MINI brand cars in 2012 – analysis by model variant
as a percentage of total MINI brand sales volume
MINI Cooper MINI Cooper S (including Cooper SD) 35.7
(including Cooper D) 44.5 MINI One (including One D) 19.8
MINI Cooper
(including Cooper D)
MINI Cooper S
(including Cooper SD)
MINI One
(including One D)