BMW 2012 Annual Report Download - page 194
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4
We sold more cars in
2012
than ever
before. But there is also a lot in the news
about the euro crisis. How will future
crises affect us? Does this mean we will
sell fewer cars?
We have every reason to be confident
about the future. We have great
vehicles, a highly flexible production
system and will be bringing innova-
tive cars like the
BMW
i
3
onto the
market this year. Of course, we have
to keep a close eye on developments
in Europe and around the globe
because of the increasing volatility
worldwide. Our Strategy Number
ONE
will enable us to maintain our
success.
It is also important to keep
costs under control – that is the only
way we can steer successfully through
crises and invest in the future.
Carola Hensel
Dr. Norbert Reithofer
1
2
Dr. Norbert ReithoferDr. Norbert Reithofer
“ Our Strategy Number
ONE
will enable us to maintain our success.”