BMW 2012 Annual Report Download - page 24

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18 COMBINED GROUP AND COMPANY
MANAGEMENT REPORT
18 A Review of the Financial Year
21 General Economic Environment
24 Review of Operations
24 Automotive segment
30 Motorcycles segment
31 Financial Services segment
33 Research and development
36 Purchasing
37 Sales and Marketing
39 Workforce
41 Sustainability
44 BMW Stock and Capital Market
47 Disclosures relevant for takeovers
and explanatory comments
50 Financial Analysis
65 Internal Control System and
explanatory comments
66 Risk Management
74 Outlook
BMW Group – key automobile markets 2012
as a percentage of sales volume
USA 18.9 France 3.7
China* 17.7 Italy 3.3
Germany 15.6 Japan 3.1
Great Britain 9.5 Other 28.2
Germany
USA
China*
Italy
Japan
France
Great Britain
Other
BMW Group sales volume of vehicles by region and market
in 1,000 units
1,800
1,600
1,400
1,200
1,000
800
600
400
200
08 09 10 11 12
Europe
Americas
thereof Germany
thereof USA
Asia*
thereof China*
Other markets
Europe 864.6 761.9 791.2 858.4 865.4
thereof Germany 280.9 267.5 267.2 285.3 287.4
Asia* 165.7 183.2 286.3 375.5 493.4
thereof China* 65.9 90.6 169.6 233.6 327.3
Americas 355.4 294.2 329.7 380.3 425.3
thereof USA 303.6 242.1 266.6 306.3 348.5
Other markets 50.2 47.0 54.0 54.8 61.1
Total 1,435.9 1,286.3 1,461.2 1,669.0 1,845.2
* Including automobiles from the joint venture BMW Brilliance.
Review of Operations
Car sales volume at new all-time high
The BMW Group sold a total of 1,845,186* BMW, MINI
and Rolls-Royce brand vehicles during the year 2012,
the best sales volume performance ever achieved in the
company’s history (+ 10.6 %). Despite increasing uncer-
tainties on many markets, particularly in Europe, the
BMW Group retained its pole position in the premium
segment worldwide.
This strong performance was underlined by the fact
that all three brands broke their previous sales volume
records. Sales of BMW brand cars rose by 11.6 % to
1,540,085* units. Both MINI (301,526 units; + 5.8 %) and
Rolls-Royce (3,575 units; + 1.0 %) also registered sales
volume growth.
Double-digit growth in Asia and the Americas
Sales of BMW, MINI and Rolls-Royce brand cars in Asia
rose by almost one third to 493,393* units (+ 31.4 %).
The number of cars sold in China jumped by 40.1 % to
327,341* units, surpassing the 300,000 threshold for the
first time with ease. Strong growth was also recorded in
Japan (56,701 units; + 19.0 %).
The Americas region also made a good contribution
to
the overall performance, with 425,382 units (+ 11.8 %)
sold in this region, including 348,532 units sold in the
USA (+ 13.8 %). These figures enabled us to maintain our
pole position amongst premium manufacturers.
AUTOMOTIVE SEGMENT
BMW Group car sales in Europe were marginally higher
in a year-on-year comparison, despite somewhat difficult
business conditions. Overall, we sold 865,417 vehicles
in this region (+ 0.8 %). Sales volume in Germany edged
up by 0.7 % to 287,362 units. We also convincingly beat
the previous year’s performance in Great Britain, with
sales volume up by 4.2 % to 174,530 units. France failed
to match the previous year’s level (67,364 units; – 4.4 %),