BMW 2012 Annual Report Download - page 30

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18 COMBINED GROUP AND COMPANY
MANAGEMENT REPORT
18 A Review of the Financial Year
21 General Economic Environment
24 Review of Operations
24 Automotive segment
30 Motorcycles segment
31 Financial Services segment
33 Research and development
36 Purchasing
37 Sales and Marketing
39 Workforce
41 Sustainability
44 BMW Stock and Capital Market
47 Disclosures relevant for takeovers
and explanatory comments
50 Financial Analysis
65 Internal Control System and
explanatory comments
66 Risk Management
74 Outlook
Record year for Motorcycles segment
The Motorcycles segment achieved its best sales volume
to date in 2012, despite a difficult market environment.
A total of 117,109 BMW and Husqvarna brand motor-
cycles was sold worldwide (+ 3.1 %). Sales of BMW brand
motorcycles increased by 2.0 % to reach a new record of
106,358 units. In addition, a total of 10,751 Husqvarna
brand motorcycles was handed over to customers (+ 15.8 %).
Sharp increase in motorcycle sales overseas
Motorcycle sales in the USA jumped by 20.6 % to 14,455
units in 2012. Even faster growth was achieved in Brazil,
where sales volume of 7,446 units (+ 36.8 %) was recorded.
3,410 motorcycles were sold to customers in Japan (+ 22.4 %).
Continued market uncertainties in Europe were responsi-
ble for a decrease to 71,256 units (– 5.1 %). Sales in
Ger-
many, by contrast, rose to 22,363 units, surpassing the
previous year’s already high figure by 5.9 %. Good sales
performance was also recorded in France, with 11,441 mo-
torcycles handed over to customers (+ 11.7 %). By contrast,
sales volume in Great Britain (5,905 units; – 5.9 %) fell
short of the figure achieved one year earlier. The negative
impact of the sovereign debt crisis on consumer spending
was felt very clearly on the Spanish (5,317 units; – 16.2 %)
and Italian (11,403 units; – 25.5 %) motorcycle markets.
Model offensive continued
The G 650 GS Sertão, the revised models of the S 1000 RR
and the F 800 R, the special R 1200 GS Rallye model and
the special K 1300 R and K 1300 S models all came onto
the markets at the end of March 2012, in good time for the
start of the motorcycle season. The market launch of the
C 650 GT and C 600 SPORT scooters followed in July, ini-
tially in Europe. The new BMW F 700 GS and F 800 GS
motorcycles were first presented in July 2012 and came
onto the markets in September. The fifth generation of
the successful R 1200 GS model, with its newly developed
boxer engine, was showcased by BMW Motorrad at the
INTERMOT International Motorcycle Exhibition in Co-
logne. The new BMW HP4 was also unveiled to the public
for the first time in Cologne. This high-performance
model, which is
equipped with features and technical
highlights that
make it extremely agile and ensure an ex-
tremely dynamic riding performance, has been available
since December 2012. A number of special models were
presented during the EICMA International Motorcycle
Fair in Milan and
will become available to customers in
2013 to mark the
90th anniversary of BMW’s motorcycle
business. The C evolution – a close-to-production proto-
type of an electric scooter – was presented at the end
of July and is expected to make its market debut in 2014.
The Husqvarna brand expanded its range of products with
the launch of various new on-road bikes (TR 650 Strada,
MOTORCYCLES SEGMENT
TR 650 Terra, Nuda 900 and 900R ABS) and off-road bikes
(TE250R and TE310R).
In January 2012, the BMW K 1600 GT won first prize
in the International Bike Of The Year 2011 Awards.
The K 1600 GT delighted the motorcycle press with its
unique combination of comfort, performance and use
of innovative technologies.
Motorcycle production increased
In total, 125,284 BMW and Husqvarna brand
motor-
cycles were manufactured during the year under
report (+ 5.4 %), with 113,811 BMW brand motorcycles
built at the motorcycle plant in Berlin (+ 3.1 %) and
11,473 Husqvarna brand motorcycles built in Italy
(+ 34.9 %).
BMW Group sales volume of motorcycles
in 1,000 units
140
120
100
80
60
40
20
08 09 10 11 12
BMW 101.7 87.3 98.0 104.3 106.4
Husqvarna 13.5 13.1 12.1 9.3 10.7
Total 115.2 100.4 110.1 113.6 117.1
BMW Group – key motorcycle markets 2012
as a percentage of sales volume
Germany 19.1 Brazil 6.4
USA 12.3 Great Britain 5.0
France 9.8 Spain 4.5
Italy 9.7 Other 33.2
Germany
USA
France
Brazil Italy
Spain
Other
Great Britain