BMW 2012 Annual Report Download - page 25

25 COMBINED GROUP AND COMPANY MANAGEMENT REPORT
while sales in Italy dropped to 60,520 units (– 16.5 %) due
to the impact of the sovereign debt crisis. By contrast,
sales in the
growing Russian market rose by almost one
third to 40,230 units (+ 33.0 %).
BMW brand exceeds 1.5 million threshold for first time*
In addition to retaining the top position for the
BMW brand in the premium segment as a whole, the
BMW 1 Series, 5 Series and 6 Series each consolidated
their leading positions in their respective segments of the
market. The BMW X1 was again the best-selling model
in its segment. The new BMW 3 Series Sedan, which
has been on the market since February 2012, accelerate d
straight into first place in the mid-range segment.
The BMW 1 Series performed extremely well with sales up
by 28.6 % on the previous year to 226,829 units. During
the year ended 31 December 2012 we sold 406,752 units
Sales volume of BMW vehicles by model variant*
in units
2012 2011 Change Proportion of
in % BMW sales volume
2012 in %
BMW 1 Series
Three-door 14,462 20,328 – 28.9
Five-door 176,066 111,898 57.3
Coupé 20,015 24,357 – 17.8
Convertible 16,286 19,835 – 17.9
226,829 176,418 28.6 14.7
BMW 3 Series
Sedan 294,045 240,279 22.4
Touring 59,144 72,054 – 17.9
Coupé 29,525 39,332 – 24.9
Convertible 24,038 32,799 – 26.7
406,752 384,464 5.8 26.4
BMW 5 Series
Sedan 280,504 248,835 12.7
Touring 57,425 61,215 – 6.2
Gran Turismo 21,087 22,451 – 6.1
359,016 332,501 8.0 23.3
BMW 6 Series
Coupé 8,480 2,937 –
Convertible 7,880 6,459 22.0
Gran Coupé 6,833 – –
23,193 9,396 – 1.5
BMW 7 Series
59,184 68,774 – 13.9 3.9
BMW X1
147,776 126,429 16.9 9.6
BMW X3
149,853 117,944 27.1 9.7
BMW X5
108,544 104,827 3.5 7.1
BMW X6
43,689 40,822 7.0 2.8
BMW Z4
15,249 18,809 – 18.9 1.0
BMW total 1,540,085 1,380,384 11.6 100.0
* Including automobiles from the joint venture BMW Brilliance.