BMW 2012 Annual Report Download - page 197
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7
Dr. Norbert Reithofer
You already mentioned that the
BMW
i
3
will be coming out this year.
When do you think we will stop
seeing cars with com bustion engines
and all just drive electric?
This shows how much sustainability
means to the
BMW
Group. But why
is sustainability so important to the
company?
You have to look far into the future
for that. We will be driving mostly
combustion engines for many years
to come. But those engines will
have to be even more efficient in
the future. We need new approaches,
like the three-cylinder engine, as
well as new technologies, such as
electromobility. We have already
made tremendous progress in re-
ducing
CO2
emissions, but we cannot
afford to take it easy. We will only
be able to meet ambitious
CO2
legislation in the future if we have
efficient combustion engines and
electric motors.
I believe that everyone – individuals
and companies alike – should con-
tribute to greater sustainability. And
that applies to us as an automobile
company, in particular. With all our
improvements in production, such
as the reduction of energy and water
consumption at our plants, the
BMW
i
3
and the i
8
capture exactly
our
direction.
Simon Huber and Cennet Sahin
Albian Ibraimi
Dr. Norbert Reithofer
Dr. Norbert Reithofer
7
“ We have already made
tremendous progress
in re ducing
CO2
emissions.”