BMW 2012 Annual Report Download - page 39

39 COMBINED GROUP AND COMPANY MANAGEMENT REPORT
Workforce increased
The BMW Group’s worldwide workforce grew to a
total
of 105,876 employees at 31 December 2012 (2011:
100,306 employees; + 5.6 %). The major part of the
increase was attributable to strong demand for cars on
the one hand and the development of new technologies
(such as electromobility) on the other.
Number of apprentices increased
1,376 young people started their vocational training
with the BMW Group at the beginning of the new
training year. In Germany alone, the BMW Group
increased the number of apprentices by more than
10 %
to 1,200. At the end of the reporting period,
the BMW Group employed 4,266 apprentices world-
wide (+ 9.4 %).
The BMW Group introduced a new training concept in
Germany during the year under report, focusing on
individual talents and strengths. Alongside the conven-
tional training route, the BMW Group continues to
offer training courses that can lead to entrance qualifi-
cation for university. Our training programme at the
Spartanburg plant in the USA, based on the principles
of the German dual training system, proceeded into
its second year. In cooperation with our joint venture
partner, Brilliance Automotive, we also offer young
people employed at the Shenyang site in China a com-
parable route for embarking on a professional career.
Increased investment for employee training
Expenditure on basic and further training rose by 14.6 %
in the period under report to € 282 million, indicative
of the high pace of innovation within the enterprise.
The range of courses on offer was expanded significantly,
particularly for new technologies, but also in the field of
healthcare. Further emphasis was placed on broadening
the international scope of our training courses.
Greater promotion of young talent
A well-coordinated system of promoting talented em-
ployees has been adopted to ensure that the BMW Group
WORKFORCE
remains competitive in the future. A potential career with
the BMW Group is made even more attractive by offer-
ing bachelor, master and Ph.D. programmes to all aca-
demic target groups, thus combining technical training
and practical experience with the provision of financial
support. Internationally oriented programmes aimed at
securing management-level staff supplement the promo-
tion of talented young people in the BMW Group.
BMW Group highly rated as an attractive employer
The BMW Group remains one of the most attractive
employers in the world. This is based on numerous up-
to-date studies and rankings tables. In the most recent
edition of “The World’s Most Attractive Employers”
published by the Universum agency, the BMW Group
asserted its position as the most attractive German
employer, achieving top spot in both the
en gineering
and business categories. We also came out on
top
among manufacturers in a student survey conducted
in
China by Trendence.
Similarly, we came first in that agency’s German Young
Professional Barometer 2012 across all sectors. The BMW
Group was able to repeat the excellent results achieved a
year ago in the Universum Professional Barometer Ger-
many and took first place in the Business and Engineer-
ing categories as well as third place in the Information
Technology category.
BMW Group employees
31.12. 2012 31.12. 2011 Change
in %
Automotive 96,518 91,517 5.5
Motorcycles 2,939 2,867 2.5
Financial Services 6,295 5,801 8.5
Other 124 121 2.5
BMW Group 105,876 100,306 5.6
BMW Group apprentices at 31 December
4,500
4,000
3,500
3,000
2,500
2,000
08 09 10 11 12
4,102 3,915 3,798 3,899 4,266