BMW 2012 Annual Report Download - page 198

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Now that we’re also building a plant in
Brazil, will the same standards apply there,
too? Will young associates be able to go
to Brazil in the future? People are the
BMW
Group’s capital, after all.
Dr. Norbert Reithofer
Representing all BMW Group apprentices, seven young men and women interviewed
Chairman of the Board of Management Dr. Norbert Reithofer about the future of the
BMW Group:
[1] Carola Hensel, Munich
[2] Duc Huy Cao, Munich
[3] Miriam Wittmann, Munich
[4] Sebastian Forster, Munich
[5] Simon Huber, Dingolfing
[6] Albian Ibraimi, Munich
[7] Cennet Sahin, Munich
If you look ahead
20 years from now,
where do you see
BMW ? Will we still
be number one?
Our high sustainability standards
apply to all our plants, wherever they
are built. And we would certainly
like to see young people go abroad to
help set up the plant or develop the
market, and gain work experience.
That is something I can recommend
to anyone. I learned a lot myself from
my time abroad. That is the kind
of experience that enriches our lives
and helps us grow into global citizens .
Yes, I am sure we will. But we will
have to keep on working hard to stay
ahead. Highly motivated people
and innovation are the key. That is
what makes cars like the i 3 and the
6 Series Gran Coupé so important.
They are icons with a positive impact
on all our vehicles.
Sebastian Forster and Duc Huy Cao
Miriam Wittmann
Dr. Norbert Reithofer
Dr. Norbert Reithofer
“ Our high sustainability standards
apply to all our plants, wherever
they are built.”