BMW 2012 Annual Report Download - page 35

35 COMBINED GROUP AND COMPANY MANAGEMENT REPORT
Numerous awards received once again for
achievements in the field of development
Alongside the BMW 6 Series Convertible, the BMW 6 Se-
ries
Coupé, the BMW 1 Series M Coupé and the
BMW ActiveE, in January 2012 two of the Group’s mo-
torcycles, the BMW K 1600 GT / GTL and the BMW
G 650 GS received the 2011 GOOD DESIGNTM Award.
For over 60 years the world’s oldest design award has
been given to manufacturers and designers for especially
innovative, visionary products, concepts and ideas.
The
awards are given according to the criteria of func-
tionality and aesthetics and are supplemented by a
contemporary
ecological standard of sustainable design.
In July
the Group additionally received the GREEN
GOOD DESIGNTM Award for the BMW i8 Concept, the
BMW i3
Concept and the MINI Rocketman Concept. Cri-
teria such
as low energy consumption and reduced de-
pendency on fossil fuels are particularly focused on.
In February 2012 the new BMW 6 Series Coupé re-
ceived the iF Gold Award for outstanding design. The
special prize is the highest award that the renowned
International Forum Design can bestow. In addition,
the BMW 1 Series, the BMW 1 Series M Coupé, the
BMW 6 Series Convertible and the BMW G 650 GS
motorcycle received iF Product Design Awards. The iF
Design Award of the International Forum Design has
established itself over the last 60 years or so as one
of the most highly regarded seals of quality for out-
standing
design work.
When it came to the red dot awards, the BMW Group was
proud to receive a total of eleven of these internationally
coveted prizes, including two with the highest seal of
quality “best of the best” for the BMW AirFlow 2 helmet
and the Husqvarna Nuda 900R. The red dot award
was also given to the BMW 6 Series Gran Coupé, the
BMW 6 Series Coupé, the BMW M5, the BMW 1 Series
M Coupé, the BMW C 600 SPORT, the BMW C 650 GT,
the BMW K 1600 GT and the BMW G 650 GS. The BMW
3 Series Sedan also earned an Honourable Mention. The
red dot award, which was first presented in 1955, is one
of the world’s most prestigious awards in the field of
product design. With this award, the jury, which consists
of 30 international design experts, honours extraordinary
design achievements in a wide range of fields.
In October 2012 the jury of experts of the German Design
Council announced the winner of the German Design
Awards 2013. At this year’s competition, the BMW 6 Se-
ries Convertible was among the winners in the Trans-
portation and Public Space category. The BMW 1 Series
and the Husqvarna Nuda 900R also received recognition.
The two vehicles earned a Special Mention for their
particularly outstanding design features. The 30-person
jury of the German Design Award 2013 comprises de-
sign experts from commerce, science and the design in-
dustry. The competition pays tribute to innovative and
international design trends.
The sixth generation of the BMW 3 Series received the
internationally prestigious “Goldenes Lenkrad” auto-
motive prize, which is already the fifth success for this
series. The BMW 3 Series Sedan came out top in the
medium- and luxury-class category. The award is given
to the most convincing new car of the year on the mar-
ket in each category.
With victories in four classes as well as four second and
two third places in the “International Engine of the
Year
Award” we repeated the success of the previous year
and simultaneously underscored our leading position
as the dominant manufacturer in this competition. Win-
ners in their classes were the 1.6-litre turbo engine of the
MINI Cooper S, the 4-cylinder engine featuring
BMW
TwinPower Turbo technology that currently powers the
new BMW 328i, the in-line 6-cylinder with M TwinPower
Turbo engine from the BMW 1 Series M Coupé and the
V8 propulsion unit under the bonnet of the BMW M3.
BMW crowns DTM comeback with all three titles
BMW Motorsport celebrated its first season back in the
German Touring Car Masters (DTM) championship
with a clean sweep in all three categories. Not only the
drivers’ title, but also the teams’ and manufacturers’
titles all went to BMW. With this triple success, BMW
Motorsport can look back at a DTM season in which its
three teams and six drivers greatly exceeded all expec-
tations with the BMW M3 DTM. Apart from four victo-
ries, we also managed an additional seven placings.