BMW 2012 Annual Report Download - page 27

27 COMBINED GROUP AND COMPANY MANAGEMENT REPORT
Sales volume of Rolls-Royce vehicles by model variant
in units
2012 2011 Change
in %
Rolls-Royce
Phantom (including Phantom Extended Wheelbase) 573 537 6.7
Coupé (including Drophead Coupé) 216 281 – 23.1
Ghost 2,786 2,720 2.4
Rolls-Royce total 3,575 3,538 1.0
Rolls-Royce again records all-time high
Rolls-Royce Motor Cars remained market leader in the
ultra-luxury segment in 2012. The new Phantom Series II
models have been available since September and re-
ceived a thoroughly positive response from customers.
The brand’s top model, the Phantom, was handed over
to 573 customers (+ 6.7 %) during the year under report.
The Coupé (including Drophead Coupé) registered a
23.1 % drop in sales to 216 units. Sales of the Rolls-Royce
Ghost totalled 2,786 units, surpassing the previous year’s
already high figure by 2.4 %.
Car production increased
Production of BMW, MINI and Rolls-Royce Motor Cars
brand vehicles was increased by 7.1 % to 1,861,826* units
in 2012 in order to meet the continually growing de-
mand for BMW Group vehicles. Of this total, 1,547,057*
units (+ 7.4 %) related to BMW, 311,490 units (+ 5.9 %) to
MINI and 3,279 units (– 12.0 %) to Rolls-Royce.
Production network running at full capacity
The BMW Group’s production network was dominated
in 2012 by numerous model start-ups, preparation
work for the series production of the BMW i3 and con-
tinued expansion of its international sites. Despite these
challenges, new production volume records were set.
Its high degree of flexibility enabled the production net-
work to even out regional sales volume fluctuations by
adapting its production programme wherever neces-
sary. For the second consecutive year we manufactured
over one million vehicles at our German plants. Even
so, the percentage of vehicles produced at plants outside
Germany grew to over 46 %.
The BMW plant in Munich saw the start-ups of the
BMW ActiveHybrid 3 and the BMW 3 Series Touring in
2012. Employees from the Munich plant were also on
hand to support the production start-ups of the new
BMW 3 Series in other plants, such as at Tiexi in China
and in Rosslyn in South Africa. Work is also in full swing
to integrate a further model
at the plant in Munich – the
BMW 4 Series Coupé. At the same time, a record num-
ber of over 214,000 units were manufactured in Munich
during the period under report. In summer, a family
day attended by 80,000 employees and their families
was held to celebrate 90 years of production and 60 years
of automotive manufacture at the Munich plant.
Summer 2012 also saw the production start-up of the
three-door BMW 1 Series in Regensburg. The new
BMW 3 Series Sedan had already been integrated in the
plant’s production with equal success in March 2012.
The range of vehicles manufactured at this plant includes
the BMW 1 Series, the BMW 3 Series and the BMW Z4.
Vehicle production of the BMW Group by plant
in 2012
in 1,000 units
Dingolfing 332.7 Rosslyn 45.7
Spartanburg 301.5 Goodwood 3.3
Regensburg 300.3 Dadong1 108.9
Munich 214.1 Tiexi1 41.1
Oxford 207.8 Graz (Magna Steyr)2 103.7
Leipzig 164.3 Assembly plants 38.4
1 Joint venture BMW Brilliance
2 Contract production
Dingolfing
Munich Regensburg
Oxford
Leipzig Spartanburg
Rosslyn
Goodwood
Graz2
Assembly plants
Dadong1
Tiexi1
* Including automobiles from the joint venture BMW Brilliance.