ADT 2010 Annual Report Download - page 96

Services and Products
Safety Products manufactures fire suppression products, including water sprinkler systems, portable
fire extinguishers, commercial suppression systems for special hazards including gas, powder and foam
agents, hose products and fire-fighting foam and related delivery devices. Safety Products also
manufactures life safety products, including self-contained breathing apparatus designed for firefighter,
industrial and military use, supplied air respirators, air-purifying respirators, thermal imaging cameras,
gas detection equipment and gas masks. Safety Products’ breathing apparatus are used by the military
forces of several countries and many U.S. firefighters rely on the Scott Air-Pak brand of self-contained
breathing apparatus.
Safety Products designs and manufactures electronic security products, including integrated video
surveillance and access control systems to enable businesses to manage their security and enhance
business performance. Its global access control solutions include: integrated security management
systems for enterprise applications, access control solutions applications, alarm management panels,
door controllers, readers, keypads and cards. Its global video system solutions include: digital video
management systems, matrix switchers and controllers, digital multiplexers, programmable cameras,
monitors and liquid crystal displays. Its intrusion security products provide advanced security products
for homes and businesses ranging from burglar alarms to a full range of security systems including
alarm control panels, keypads, sensors and central station receiving equipment used in security
monitoring centers.
Safety Products also manufactures a number of products for ADT Worldwide and Fire Protection
Services for incorporation into their electronic security systems and fire detection and fire suppression
systems. These products include a wide range of our fire detection and fire suppression products,
security, video and access control products, electronic article surveillance and intrusion products.
Our Safety Products businesses utilize a worldwide network of sales offices and operate globally
under various trade names, including Scott, Protector, Ansul, Grinnell, Tyco, Software House, American
Dynamics, DSC and Bentel.
Customers
In addition to selling to our ADT Worldwide and Fire Protection Services segments, Safety
Products sells its products primarily through indirect distribution channels around the world. These
business partners sell to customers including contractors that install fire suppression, security and theft
protection systems. Some of our partners are integrators and install the products themselves; others act
as dealers and sell to smaller fire and security contractors. Our customers for our breathing apparatus
include fire departments, municipal and state governments and military forces as well as major
companies in the Industrial sector. Customers for our fire sprinkler products include distributors,
commercial builders and contractors. Residential builders, contractors and developers are emerging
customers for our sprinkler products given changing regulatory dynamics.
Competition
Competition for the manufacture and sale of our products is based on specialized product capacity,
breadth of product line, price, training and support and delivery. The principal competitors are
specialty products manufacturing companies based in the United States, with other smaller competitors
in Europe and Asia.
Backlog
See Item 7. Management’s Discussion and Analysis of Financial Condition and Results of
Operations for information relating to our backlog.
8 2010 Financials