ADT 2010 Annual Report Download - page 33

Accountability: We honor and hold ourselves accountable for the commitments we make, and take
personal responsibility for all actions and results. We create an operating discipline of continuous
improvement that is an integral part of our culture.
Tyco Goals: What We Seek to Achieve
Governance: Adhere to the best standards of corporate governance for the Company by
establishing processes and practices that promote and ensure integrity, compliance and accountability.
Customers: Fully understand and exceed our customers’ needs, wants and preferences and provide
greater value to our customers than our competition.
Growth: Focus on strategies to achieve organic growth targets and deploy cash for growth and
value creation.
Culture: Build on the Company’s reputation and image internally and externally while driving
initiatives to ensure Tyco remains an employer of choice.
Operational Excellence: Implement best-in-class operating practices and leverage Company-wide
opportunities and best practices.
Financial Strength & Flexibility: Ensure that financial measures and shareholder return objectives
are met.
Board of Directors
Mission of the Board of Directors: What the Board Intends to Accomplish
The mission of Tyco’s Board is to promote the long-term value and health of the Company in the
interests of the shareholders and set an ethical ‘‘tone at the top.’’ To this end, the Board provides
management with strategic guidance, and also ensures that management adopts and implements
procedures designed to promote both legal compliance and the highest standards of honesty, integrity
and ethics throughout the organization.
Governance Principles: How the Board Oversees the Company
Active Board: The Directors are well informed about the Company and vigorous in their oversight
of management.
Company Leadership: The Directors, together with senior management, set Tyco’s strategic
direction, review financial objectives, and establish the ethical tone for the management and leadership
of the Company.
Compliance with Laws and Ethics: The Directors ensure that procedures and practices are in place
designed to prevent and identify illegal or unethical conduct and to permit appropriate and timely
redress should such conduct occur.
Inform and Listen to Investors and Regulators: The Directors take steps to see that management
discloses appropriate information fairly, fully, timely and accurately to investors and regulators, and that
the Company maintains a two-way communication channel with its investors and regulators.
Continuous Improvement: The Directors remain abreast of new developments in corporate
governance and they implement new procedures and practices as they deem appropriate.
2011 Proxy Statement 25