Kodak 2010 Annual Report Download - page 6

4
PART I
ITEM 1. BUSINESS
Eastman Kodak Company (the “Company” or “Kodak”) helps consumers, businesses, and creative professionals unleash the power
of pictures and printing to enrich their lives. When used in this report, unless otherwise indicated, “we,” “our,” “us,” the “Company”
and “Kodak” refer to Eastman Kodak Company. The Company’s products and services span:
• Digital still and video cameras and related accessories
• Consumer inkjet printers and media
• Digital picture frames
• Retail printing kiosks, APEX drylab systems, and related media and services
• KODAK Gallery online imaging services
• Imaging sensors
• Prepress equipment and consumables
• Workflow software and services
• Electrophotographic printing equipment, consumables, and service
• Commercial inkjet printing equipment, consumables, and service
• Document scanners
• Business process services
• Origination and print films and special effects services for the entertainment industry
• Consumer and professional photographic film
• Photographic paper and processing chemicals
• Industrial materials such as film for the production of printed circuit boards, and specialty chemicals
Kodak was founded by George Eastman in 1880 and incorporated in 1901 in the State of New Jersey. The Company is
headquartered in Rochester, New York.
In 2010, competitive pricing and rising commodity costs negatively impacted results in Kodak’s more mature product lines, including
Prepress Solutions, Digital Capture and Devices, and Entertainment Imaging. The Company continued its investment in its four
growth initiatives – consumer inkjet, commercial inkjet, workflow software and services, and packaging solutions – and these product
lines continue to gain scale and acceptance in the market. The Company continues to execute its intellectual property strategy and
entered into three significant intellectual property arrangements during the year, recognizing revenue of $838 million.
The Company’s key goals for 2011 are:
• Increase revenue from our digital growth initiative businesses – consumer inkjet, commercial inkjet, workflow software and
services, and packaging solutions
• Drive positive cash generation before restructuring payments, which is equal to net cash (used in)/provided by operating
activities, as determined under Generally Accepted Accounting Principles in the United States of America (U.S. GAAP), minus
capital expenditures, plus proceeds from the sale of assets and certain businesses and other settlements/agreements not
otherwise included in U.S. GAAP cash (used in)/provided by operating activities, plus net cash flow generated by divested
businesses through the date of divestiture to the extent such business divestitures would be categorized as discontinued
operations, minus cash flow from the operations of significant acquisitions or strategic alliances completed during the year, plus
cash restructuring payments
Reportable Segments
The Company reports financial information for three reportable segments: Consumer Digital Imaging Group (“CDG”), Graphic
Communications Group (“GCG”), and Film, Photofinishing and Entertainment Group (“FPEG”). The balance of the Company's
operations, which individually and in the aggregate do not meet the criteria of a reportable segment, are reported in All Other.
The Company's sales, earnings and assets by reportable segment for these three reportable segments and All Other for each of the
past three years are shown in Note 24, “Segment Information,” in the Notes to Financial Statements.