Kodak 2010 Annual Report Download - page 27

25
Recently Issued Accounting Pronouncements
See Note 1, “Significant Accounting Policies,” in the Notes to Financial Statements in Item 8.
Kodak Operating Model and Reporting Structure
For 2010, the Company had three reportable segments: Consumer Digital Imaging Group (“CDG”), Graphic Communications Group
(“GCG”), and Film, Photofinishing and Entertainment Group (“FPEG”). Within each of the Company’s reportable segments are
various components, or Strategic Product Groups (“SPGs”). Throughout the remainder of this document, references to the
segments’ SPGs are indicated in italics. The balance of the Company's continuing operations, which individually and in the
aggregate do not meet the criteria of a reportable segment, are reported in All Other. A description of the segments is as follows:
Consumer Digital Imaging Group Segment (“CDG”): This segment provides a full range of digital imaging products and service
offerings to consumers. CDG encompasses the following SPGs. Products and services included within each SPG are identified
below.
Digital Capture and Devices includes digital still and pocket video cameras, digital picture frames, accessories, branded licensed
products, imaging sensors, and licensing activities related to the Company’s intellectual property in digital imaging products.
Consumer Inkjet Systems includes consumer inkjet printers and related ink and media consumables.
Retail Systems Solutions includes kiosks, APEX drylab systems, and related consumables and services.
Consumer Imaging Services includes Kodak Gallery products and photo sharing services.
Graphic Communications Group Segment (“GCG”): GCG serves a variety of customers in the creative, in-plant, data center,
commercial printing, packaging, newspaper and digital service bureau market segments with a range of software, media and
hardware products that provide customers with a variety of solutions for prepress equipment, workflow software, analog and digital
printing, and document scanning. GCG encompasses the following SPGs. Products and services included within each SPG are
identified below.
Prepress Solutions includes digital and traditional prepress equipment, consumables including plates, chemistry and media, related
services, and packaging solutions.
Digital Printing Solutions includes high-speed, high-volume commercial inkjet, and color and black-and-white electrophotographic
printing equipment and related consumables and services.
Business Services and Solutions includes workflow software and digital controllers, document scanning products and services and
related maintenance offerings. Also included in this SPG are the activities related to the Company’s business solutions and
consulting services.
Film, Photofinishing and Entertainment Group Segment (“FPEG”): This segment provides consumers, professionals,
cinematographers, and other entertainment imaging customers with film-related products and services. FPEG encompasses the
following SPGs. Products and services included within each SPG are identified below.
Film Capture includes consumer and professional film and one-time-use cameras.
Traditional Photofinishing includes paper and output systems and photofinishing services.
Entertainment Imaging includes entertainment imaging products and services.
Industrial Materials includes aerial and industrial film products, film for the production of printed circuit boards, and specialty
chemicals.
All Other: This category included the results of the Company’s display business, up to the date of sale of assets of this business in
the fourth quarter of 2009.