Kodak 2010 Annual Report Download - page 18

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The executive officers' biographies follow:
Robert L. Berman
Mr. Berman was appointed to his current position in January 2002 and was elected a Vice President of the Company in February
2002. In March 2005, he was elected a Senior Vice President by the Board of Directors. He is a member of the Eastman Kodak
Company Executive Council. He is responsible for the design and implementation of all human resources strategies, policies, and
processes throughout the corporation. He works closely with Kodak’s CEO, Board of Directors, and Executive Compensation and
Development Committee on all executive compensation and development processes for the corporation.
Prior to his current position, Mr. Berman was the Associate Director of Human Resources and the Director and divisional vice
president of Human Resources for Global Operations, leading the delivery of strategic and operational human resources services to
Kodak’s global manufacturing, supply chain, and regional operations around the world. He has held a variety of other key human
resources positions for Kodak over his 28 year career, including the Director and divisional vice president of Human Resources for
the global Consumer Imaging business and the Human Resources Director for Kodak Colorado Division.
Philip J. Faraci
Philip Faraci was named President and Chief Operating Officer, Eastman Kodak Company, in September 2007. As President and
COO, Mr. Faraci is responsible for the day-to-day management of Kodak’s three major digital businesses: the Consumer Digital
Imaging Group (CDG), the Graphic Communications Group (GCG), and the Film, Photofinishing and Entertainment Group (FPEG).
He joined Kodak as Director, Inkjet Systems Program in December 2004. In February 2005, he was elected a Senior Vice President
of the Company. In June 2005, he was also named Director, Corporate Strategy & Business Development.
Prior to Kodak, Mr. Faraci served as Chief Operating Officer of Phogenix Imaging and President and General Manager of Gemplus
Corporation’s Telecom Business Unit. Prior to these roles, he spent 22 years at Hewlett-Packard, where he served as Vice President
and General Manager of the Consumer Business Organization and Senior Vice President and General Manager for the Inkjet
Imaging Solutions Group.
Pradeep Jotwani
Pradeep Jotwani joined Kodak in September 2010 as President, Consumer Digital Imaging Group, Chief Marketing Officer, and
Senior Vice President.
As President, Consumer Digital Imaging Group, Mr. Jotwani is responsible for Kodak’s digital cameras, picture frames, pocket video
cameras, kiosks, imaging sensors, consumer inkjet printers, and KODAK Gallery – the company’s online photo service. As Kodak’s
CMO, Mr. Jotwani is responsible for customer relationship management, brand management, business-to-business and business-to-
consumer marketing, communications and public affairs, online commerce, and the company’s website, www.kodak.com.
Mr. Jotwani left Hewlett-Packard Company in 2007 as Senior Vice President, Supplies, Imaging and Printing Group. Under his
direction, the business was the industry-leading supplier. Prior to that assignment, he was President of HP’s Consumer Business
Organization, which he formed. This organization represented HP’s first formal sales and marketing organization focused specifically
on the consumer market. He also served as HP’s executive sponsor for Customer Relationship Management (CRM) and founded
hpshopping.com, the company’s e-commerce store.
After 25 years at HP, and prior to joining Kodak, Mr. Jotwani served as an operating executive at a private equity firm, participated
on several corporate boards, was a Leadership Fellow at Stanford University’s Graduate School of Business, and lent his time to a
series of civic and non-profit organizations. He continues to serve on the board of RealNetworks, Inc., a pioneer of streaming media
and the provider of network-delivered digital media products and services worldwide.
Brad W. Kruchten
Brad Kruchten is currently the President of the Film, Photofinishing & Entertainment Group (FPEG). In this capacity, he is
responsible for profit and loss for all silver halide products. Mr. Kruchten was named Chief Operating Officer of FPEG in January
2009, and he was appointed President of FPEG in July 2009. The Board of Directors elected him a Senior Vice President in July
2009. In addition, Mr. Kruchten has responsibility for Event Imaging Solutions, which provides photo services to guests at theme
parks and other attractions.
Prior to his current position, Mr. Kruchten was the worldwide General Manager for Retail Printing, and managed the products and
services that enable retailers to offer an integrated retail solution to analog and digital photographers. These products and services
included kiosks, paper, retail workflow software, service, and support. Before that, Mr. Kruchten was the General Manager for the
Consumer and Professional film business. The Board of Directors elected him a Corporate Vice President in July 2002.
Kruchten's career at Kodak began in 1982 as a Quality Engineer. Over his first five years, he expanded his engineering experience
in the Copy Products Division as a Manufacturing Engineer and a Development/Research Engineer. In 1986, he moved into a sales
position for Copy Products, and over the next five years held a number of sales and marketing positions within Printer Products and
Business Imaging Systems. In 1993, Kruchten became a product line manager for Business Imaging Systems. In this capacity, he
had profit-and-loss responsibility for Retrieval products. In 1998, he was named Strategic Business Unit Manager and a divisional
vice president of the Capture and Services business within the Document Imaging unit. During his tenure, Kodak introduced a