Chrysler 2004 Annual Report Download - page 67
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the commercial launch of the Quattroporte, the flagship car that
was unveiled at the Frankfurt Motor Show in September 2003,
was followed by the introduction of the GranSport, a sporty
coupé with very aggressive styling, enhanced performance and
a racing-based set up that is especially designed to appeal to
younger drivers.
In addition, the Spyder 90th Anniversary and MC12, which
began to ship this winter, were introduced along with updated
versions of the well-established Spyder and Coupé offering new
styling and mechanical components. The MC12, a limited-
edition car presented at the Geneva Motor Show, was extremely
well received by the public and has been honored with
numerous prestigious awards. The highway version was used
to develop a racing version, which has been highly successful
in the FIA GT Championship, marking the official return of the
Marque of the Trident to automobile racing.
The Sector sold a total of 9,565 cars to end customers (7,077 in
2003, +35%), including 4,975 Ferraris (4,238 in 2003, +17%) and
4,590 Maseratis (2,839 in 2003, +62%). The Ferrari sales network
sold 4,850 cars. The United States, with 1,434 cars
sold (+2.4%) was again the most
important market for Ferrari,
followed by Europe,
where the cars
sold totaled 2,557 units (+6.5%). Germany was the top market in
Europe and the second largest country market in the world with
660 units (about the same as in 2003). A total of 529 Ferrari cars
were sold in Italy (+2%).
The Maserati sales network sold 4,877 cars, or 68% more than in
2003. The most important markets were the United States (1,186
units, +35%) and Germany (785 units, +68%). A total of 628 cars
were sold in Italy (+74%).
RESULTS FOR THE YEAR
The Sector’s operating and financial data show that the
consolidated revenues of Ferrari – Maserati rose to 1,512 million
euros, up 20% from the 1,261 million euros booked in 2003.
Operating income totaled 6 million euros, compared with 32
million euros in 2003. The beneficial
effects of higher unit sales, a more
favorable product mix and the
progress made in lowering product
costs were offset by costs
incurred to strengthen
Maserati and by the
negative impact of a
weakening of the
U.S. dollar.
65
Ferrari – Maserati