Chrysler 2004 Annual Report Download - page 10

The Fiat Group’s automotive manufacturing and service activities
serve customers in more than 190 countries around the globe.
Below is a description of how the Group is currently structured,
as a result of its refocusing on the automotive business started
in 2003 and continued in 2004.
AUTOMOTIVE ACTIVITIES
They account for 82% of total sales (before intercompany
eliminations) and 73% of net invested capital.
They include the following business lines:
– AUTOMOBILES
The Group’s automobile operations are managed primarily by
its Automobile Sector, which includes Fiat Auto Holdings B.V.
and its subsidiaries. The Sector markets automobiles under the
Fiat, Lancia and Alfa Romeo brands and light commercial
vehicles under the Fiat brand.
The Automobile Sector provides financing services to its dealers
and suppliers and offers motorists a comprehensive line of
mobility services. Ferrari and Maserati are also part of the Fiat
Group. They produce luxury sports cars that excel for their
exclusive characteristics, technology and performance.
– AGRICULTURAL AND CONSTRUCTION EQUIPMENT
This Sector, which is led by CNH Global N.V., is active in the
field of tractors and agricultural equipment through the Case IH,
New Holland and Steyr brands and in the construction
equipment business through the Case, New Holland and
Kobelco brands. The Sector’s financial services provide support
to end customers and to its dealers.
– COMMERCIAL VEHICLES
Iveco S.p.A. is the lead company of the Commercial Vehicles
Sector. This Sector designs, produces and sells complete lines
of commercial vehicles (Iveco and Seddon Atkinson brands),
busses (Iveco and Irisbus brands) and firefighting vehicles
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THE FIAT GROUP