Chrysler 2004 Annual Report Download - page 17

15
Products and Services
autoguidance system for the MX and STX Series tractors, while
the ASM 1224 planter was launched in Brazil.
In 2004, CNH presented over 110 new or extensively improved
products in its lineup of construction equipment. For Fiat
Kobelco, these additions range from the SR-2 series compact
excavators designed for easy maintenance and manoeuvrability
in close-quarters applications, to the powerful E485 crawler
excavators that combine high working speed with a 50 metric
ton lift capacity.
New products from New Holland include the LB series backhoe
loaders, with their exceptional loading and lifting performance,
the EH130 short-radius excavators featuring the power and
speed needed to tackle a wide variety of jobs, and the EH160
and EH215 excavators, whose cab is the roomiest and most
comfortable on today’s market.
Case introduced three R-series backhoe loaders for Europe,
together with new M Series 2 backhoe loaders for the North
American market. The latter market also saw the introduction
of the CX80 crawler excavators, whose center-swing boom can
be positioned right along a foundation, and a new range of
wheel loader/tool carriers.
SERVICES
In North America, New Holland launched the ETDB (Easier
To Do Business) initiative, which is designed to improve
relationships with agricultural equipment dealers and help them
work more profitably. Key goals are to promote the brand’s
growth, increase the proportion it represents of each
dealership’s business, and to strengthen ties to CNH.
In Latin America, Fiat Allis implemented new standards for 13
Brazilian dealers and their 22 sales outlets.
IVECO
PRODUCTS
Iveco continued to renew its van and light truck lineup in 2004,
presenting two new models: the Daily .14 HPI and the Daily .17
HPT. Both trucks are equipped with a new engine and
transmission that confirms Iveco’s leadership in the sector. The
year also saw the launch of the Daily Agile version, which, thanks
to its automated transmission and stability control, offers a level
of ride comfort comparable to that of an automobile.
Iveco Eurocargo, the European leader in medium-weight
transport, added two new high-end models to the range in 2004
– the 140E, with a GVM of 14,000 kg, and the 160E, with a GVM
of 16,000 kg. A new version of the Eurocargo 4x4 with a
completely redesigned cab was also introduced.
The heavyweight Stralis also rounded out the lineup in 2004
with the flagship Executive Space series featuring range-topping
safety, comfort and practicality.
Iveco also launched the new Trakker: featuring the same cab
as the Stralis AT/AD, this articulated quarry and construction
vehicle is available in 60 different body types. Using the same
tried and true technology for the frames, axles and suspensions
as its predecessors, the new Trakker boasts outstanding off-road
capacity under the most extreme load conditions. In addition,