Chrysler 2004 Annual Report Download - page 66
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REPORT ON
OPERATIONS
01
FERRARI –MASERATI
64
SALES PERFORMANCE
Ferrari – Maserati ended 2004 having attained important
objectives both in terms of sales and sports results. The most
noteworthy achievements include record unit sales, which
enabled the Sector to report revenues that, at more than 1.5
billion euros, were almost 20% higher than in the previous
year and the highest in its history, and winning the World
Constructors Championship for the sixth consecutive year
and the World Drivers Championship for the fifth year in a row.
The increase in sales reflects the success of the Challenge
Stradale and Enzo limited editions and the excellent customer
response to the 612 Scaglietti. In the last quarter of 2004,
the new F430 also went on sale. Another model of strategic
importance is the highly successful Maserati Quattroporte,
which became the best-selling Maserati model in the same
year it was introduced.
On the production side, the Ferrari F430, which was unveiled
at the Paris Motor Show and developed as a replacement for
the 360, has already been honored with prestigious awards,
and several highly regarded international publications have
named it best car in its class. Ferrari also introduced the
Superamerica, a 12-cylinder berlinetta that reinterprets the
convertible-car concept by offering highly original solutions.
As part of its marketing strategy, Maserati continued to expand
its model line, introducing a total of four new models. In 2004,
Ferrari S.p.A. – Car sales
by geographical region
Italy Rest of Europe
Rest of the world
Maserati S.p.A. – Car sales
by geographical region
United States
0 50% 100%
HIGHLIGHTS
(in millions of euros) 2004 2003 2002
Net revenues 1,512 1,261 1,208
Operating result 632 70
EBIT (*) 531 44
Net result before minority interest (27) 222
Cash flow (**) 94 86 99
Capital expenditures 139 193 176
Research and development 147 130 94
Net invested capital 293 229 142
Number of employees 3,322 2,968 2,896
(*) It includes non-operating income and expenses.
(**) Net result + depreciation and amortization.