Xerox 2012 Annual Report Download - page 24

Download and view the complete annual report

Please find page 24 of the 2012 Xerox annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 120

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120

22
Entry: 22%
Mid-range: 58%
High-end: 20%
• Communication & Marketing Services (“CMS”): CMS delivers
end-to-end outsourcing for design, communications, marketing,
logistics and distribution services that help clients communicate
with their customers and employees more effectively. We deliver
communications through traditional routes such as print, but also
through a growing number of multimedia channels including SMS,
Web, email and mobile media.
We help our clients identify how their customers want to be
engaged, tailor their content, translate it, personalize their
communication, decide on the appropriate channel, execute on
campaigns and measure the resulting success.
Our advantage results from the breadth of our capabilities and our
service-orientated approach that provides a single, seamless service
for all communication and marketing logistics.
Document Technology Segment
Document Technology includes the sale of products and supplies,
as well as the associated technical service and financing of those
products (that which is not related to document outsourcing
contracts). Our Document Technology business is centered
around strategic product groups that share common technology,
manufacturing and product platforms.
ranging from small personal devices to larger workgroup printers
designed to serve the needs of demanding office users. In 2012,
we continued to build on our position in the market by:
• making high-quality desktop color more affordable and easier
to use for all businesses;
• expanding our channel reach, partner programs and capacity to
support the needs of small to mid-size businesses in our customers’
preferred buying locations; and
• launching products and solutions that help individuals, small work
teams, large workgroups or whole departments achieve their
business goals.
In 2012, we added the following products:
• ColorQube® family multifunction printers: Based on Xerox
solid ink technology, the ColorQube 8700 and ColorQube 8900
multifunction printers provide cost savings and color quality for
small and mid-size businesses. In addition, they have the ability
to expand into a floor device with extra paper capacity and helpful
finishing options.
• WorkCentre® 3315 and WorkCentre® 3325: These high-
performance monochrome products feature a print speed of up
to 37 pages per minute (ppm) and a first-page-out time of 6.5
seconds. The WorkCentre 3325 also comes standard with internal
Wi-Fi connectivity and the latest security features. Both devices
feature a small footprint, allowing for easy integration within
customer work environments.
• Phaser® 7100 Color Printer: This printer produces exceptional print
quality on a wide variety of media – including oversize paper. The
Phaser 7100 can be used either on a desktop or as a floor device
with print speeds of up to 30 pages per minute and simple printer
management with CentreWare Internet service.
• The WorkCentre® 6605 and Phaser® 6600 printers: These devices
provide vibrant color output for smaller businesses and feature print
resolution of up to 600 X 600 X 4 dpi and color and black-and-white
print speeds of up to 36 ppm.
Mid-Range
Mid-range comprises products sold to enterprises of all sizes,
principally through dedicated Xerox-branded partners and our direct
sales force, indirect multi-branded channel partners and resellers
worldwide. Our mid-range products represented 58 percent of our total
Document Technology segment revenue in 2012. We offer a wide
range of multifunction printers, copiers, digital printing presses and
light production devices that deliver flexibility and advanced features.
In 2012, our mid-range business continued to build on our position
in the market by:
Document Technology Revenue Mix
Our Business
58%
22%
20%
Our strategic product groups are as follows:
Entry
Entry comprises products sold primarily to small and mid-size businesses
through a worldwide network of independent resellers and online
merchants. Our entry products represented 22 percent of our total
Document Technology segment revenue in 2012. It includes desktop
monochrome and color printers and multifunction printers (“MFPs”)