Xerox 2012 Annual Report Download - page 17

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15Xerox 2012 Annual Report
Our Strategy and Business Model
We are well-positioned to lead in the markets in which we participate.
At the heart of our strategy is the creation of sustained shareholder
value through EPS growth and strong cash flow.
Our core strengths which drive our strategy include:
• Our Brand – We have a well-recognized and respected brand that
is known by businesses worldwide for delivering industry-leading
document technology, services and solutions. It continues to be
ranked in the top percentile of the most valuable global brands.
• Global Presence – Our geographic footprint spans 160 countries
and allows us to serve customers of all sizes to deliver superior
technology and services regardless of complexity or number of
customer locations.
• Renowned Innovation – We have a history of innovation and, with
more than 11,500 active U.S. patents and five global research centers,
we continue to lead the document technology industry and to take
our technology into new service areas. See the “Innovation and RD&E”
section for additional information about our renowned innovation.
Core Strengths Businesses Growth Drivers
Our Brand
Global Presence
Renowned Innovation
Operational Excellence
Business Process Outsourcing
IT Outsourcing
Document Outsourcing
Document Technology
Expand Globally
Capitalize on Advantaged
Verticals
Disciplined Management
of Portfolio
Leverage Document
Technology Leadership
Expand Customer
Relationships
Invest in New Services
• Operational Excellence – We have an operational excellence model
that leverages our global delivery capabilities, production model,
incentive-based compensation process, proprietary systems and
financial discipline to deliver productivity and lower costs for our
customers and for our business.
We use our core strengths and market opportunities to grow our
businesses by executing on the following growth drivers:
• Expand Globally – We leverage our global presence and customer
relationships to expand our BPO and ITO services internationally.
The majority of our BPO and ITO revenues are currently derived from
services provided to customers in the United States. In addition,
we will continue to grow globally through acquisitions. Three of our
2012 acquisitions were made outside of the United States.
• Capitalize on Advantaged Verticals – Within our Services and
Document Technology segments, we serve verticals in which we have
deep expertise resulting from years of experience, strong customer
relationships, large scale and our renowned innovation. Capitalizing
on the opportunities that these strengths provide us will continue to
be key to growth.