Pizza Hut 2010 Annual Report Download - page 5

Building dynamic, vibrant brands everywhere
with one system operational excellence as
our foundation.
Each of our brands make the world a better place by standing for something
unique and purposeful: Taco Bell is fuel for the pioneering spirit by offering
unbelievable value; KFC creates joyful eating experiences because it tastes
better than good; Pizza Hut promotes social interaction by creating favorite
moments for you and the people you love to be around. We have clear
roadmaps to develop each of our brands. These “Plans to Breakthrough” call
for differentiating our brands in everything we do with our people, service,
products, assets and promotions. Going forward, I want you to know we
are focused on taking breakthrough action to more consistently give our
customers a trusted, reliable experience, like we do in China. Frankly, we have
relied too much on marketing to carry the freight in the past and have settled
far too long in too many restaurants with marginal operations. This past year
I made it my number one objective for us to build know how from our best
operators and renowned operating companies inside and outside our industry.
As a result of our learnings, we have a new operating framework we will be
executing around the world. We have declared that rigorous execution of our
core processes to deliver brand standards is our number one brand building
initiative. We realize we need to become a better operating Company and
we will only achieve true greatness when our customers recognize the power
of our culture through a positive Customer Mania restaurant experience.
I promise you I will hold myself and our leaders accountable for doing so
and reward the doers.
Being a company with a huge heart.
This begins with the commitment and care we have for each other. Our
careers open doors for thousands of people around the globe. We ensure
everyone has individual development plans that help each person maximize
their potential and achieve their goals. What’s more we truly care about the
world. That means not only feeding the world our great food, but also using
our talent, time and imaginations to save the lives of people who are at risk
of starvation in remote corners of the world as we continue to build on our
partnership with the United Nations World Food Programme. Our annual
hunger relief campaigns have raised nearly $78 million in cash and donated
food, and our people volunteered more than 6 million hours to hunger relief
efforts last year alone. Check out our Corporate Social Responsibility Report
published online at Yum.com and you will see our brands and franchise
partners do a lot of other good things in the communities we serve. A Dening
Global Company will always focus on more than making money, and we are
doing just that.
Hopefully, that gives you a sense for how we intend to become 
. Now I want to segue to our four major growth strategies and give you an idea of why we are so
condent that we are on the ground oor of global growth and the best is yet to come.