Pizza Hut 2010 Annual Report Download - page 122

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Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
Introduction and Overview
The following Management’s Discussion and Analysis (“MD&A”), should be read in conjunction with the Consolidated
Financial Statements on pages 61 through 66 (“Financial Statements”) and the Forward-Looking Statements on page 2
and the Risk Factors set forth in Item 1A. Throughout the MD&A, YUM! Brands, Inc. (“YUM” or the “Company”)
makes reference to certain performance measures as described below.
• The Company provides the percentage changes excluding the impact of foreign currency translation (“FX” or
“Forex”). These amounts are derived by translating current year results at prior year average exchange rates. We
believe the elimination of the foreign currency translation impact provides better year-to-year comparability without
the distortion of foreign currency fluctuations.
• System sales growth includes the results of all restaurants regardless of ownership, including Company-owned,
franchise, unconsolidated affiliate and license restaurants. Sales of franchise, unconsolidated affiliate and license
restaurants generate franchise and license fees for the Company (typically at a rate of 4% to 6% of sales). Franchise,
unconsolidated affiliate and license restaurant sales are not included in Company sales on the Consolidated
Statements of Income; however, the franchise and license fees are included in the Company’s revenues. We believe
system sales growth is useful to investors as a significant indicator of the overall strength of our business as it
incorporates all of our revenue drivers, Company and franchise same store sales as well as net unit development.
• Same store sales is the estimated growth in sales of all restaurants that have been open one year or more.
• Company restaurant profit is defined as Company sales less expenses incurred directly by our Company restaurants
in generating Company sales. Company restaurant margin as a percentage of sales is defined as Company restaurant
p
rofit divided by Company sales.
• Operating margin is defined as Operating Profit divided by Total revenue.
All Note references herein refer to the Notes to the Financial Statements on pages 67 through 124. Tabular amounts are
displayed in millions except per share and unit count amounts, or as otherwise specifically identified.
Description of Business
YUM is the world’s largest restaurant company in terms of system restaurants with over 37,000 restaurants in more than
110 countries and territories operating under the KFC, Pizza Hut, Taco Bell, Long John Silver’s or A&W All-American
Food Restaurants brands. Four of the Company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver’s
– are the global leaders in the chicken, pizza, Mexican-style food and quick-service seafood categories, respectively. Of
the over 37,000 restaurants, 19% are operated by the Company, 75% are operated by franchisees and unconsolidated
affiliates and 6% are operated by licensees.
YUM’s business consists of three reporting segments: United States, YUM Restaurants International (“YRI” or
“International Division”) and the China Division. The China Division includes only mainland China (“China”) and YRI
includes the remainder of our international operations. The China Division, YRI and Taco Bell-U.S. now represent over
85% of the Company’s operating profits, excluding Corporate and unallocated income and expenses.
Form 10-K