Pizza Hut 2010 Annual Report Download - page 102

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• Traditional KFC restaurants in the U.S. offer fried and non-fried chicken-on-the-bone products, primarily marketed
under the names Original Recipe, Extra Tasty Crispy and Kentucky Grilled Chicken. Other principal entree items
include chicken sandwiches (including the Snacker and the Twister), KFC Famous Bowls, Colonel’s Crispy Strips,
Wings, Popcorn Chicken and seasonally, Chunky Chicken Pot Pies. KFC restaurants in the U.S. also offer a variety
of side items, such as biscuits, mashed potatoes and gravy, coleslaw, corn, and potato wedges, as well as desserts.
While many of these products are offered outside of the U.S., international menus are more focused on chicken
sandwiches and Colonel’s Crispy Strips, and include side items that are suited to local preferences and tastes.
Restaurant decor throughout the world is characterized by the image of the Colonel.
Pizza Hut
• The first Pizza Hut restaurant was opened in 1958 in Wichita, Kansas, and within a year, the first franchise unit was
opened. Today, Pizza Hut is the largest restaurant chain in the world specializing in the sale of ready-to-eat pizza
p
roducts.
• As of year end 2010, Pizza Hut was the leader in the U.S. pizza QSR segment, with a 14 percent market share
(Source: The NPD Group, Inc.; NPD Foodworld; CREST) in that segment.
• Pizza Hut operates in 95 countries and territories throughout the world. As of year end 2010, Pizza Hut had 7,542
units in the U.S., and 5,890 units outside of the U.S. Approximately 6 percent of the U.S. units and 22 percent of the
non-U.S. units are Concept-owned.
• Pizza Hut features a variety of pizzas, which may include Pan Pizza, Thin ‘n Crispy, Hand Tossed, Sicilian, Stuffed
Crust, Twisted Crust, Sicilian Lasagna Pizza, Cheesy Bites Pizza, The Big New Yorker, The Big Italy, The Insider,
The Chicago Dish, the Natural, Pizza Mia and 4forALL. Each of these pizzas is offered with a variety of different
toppings. Pizza Hut now also offers a variety of Tuscani Pastas. Menu items outside of the U.S. are generally
similar to those offered in the U.S., though pizza toppings are often suited to local preferences and tastes. Many
Pizza Huts offer chicken wings, including over 3,000 stores offering wings under the brand WingStreet, primarily in
the U.S.
Taco Bell
• The first Taco Bell restaurant was opened in 1962 by Glen Bell in Downey, California, and in 1964, the first Taco
Bell franchise was sold. Taco Bell is based in Irvine, California.
• As of year end 2010, Taco Bell was the leader in the U.S. Mexican QSR segment, with a 52 percent market share
(Source: The NPD Group, Inc.; NPD Foodworld; CREST) in that segment.
• Taco Bell operates in 21 countries and territories throughout the world. As of year end 2010, there were 5,634 Taco
Bell units in the U.S., and 262 units outside of the U.S. Approximately 22 percent of the U.S. units and 1 percent of
the non-U.S. units are Concept-owned.
• Taco Bell specializes in Mexican-style food products, including various types of tacos, burritos, gorditas, chalupas,
quesadillas, taquitos, salads, nachos and other related items. Additionally, proprietary entrée items include Grilled
Stuft Burritos and Border Bowls. Taco Bell units feature a distinctive bell logo on their signage.
Form 10-K