Kroger 2015 Annual Report Download - page 77

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A-3
PERFORMANCE GRAPH
Set forth below is a line graph comparing the five-year cumulative total shareholder return on
our common shares, based on the market price of the common shares and assuming reinvestment of
dividends, with the cumulative total return of companies in the Standard & Poor’s 500 Stock Index and a
peer group composed of food and drug companies.
2010 2011 2012 2013 2014 2015
The Kroger Co. S&P 500 Index Peer Group
COMPARISON OF CUMULATIVE FIVE-YEAR TOTAL RETURN*
Among The Kroger Co., the S&P 500, and Peer Group**
0
100
200
300
400
500
Company Name/Index
Base
Period
2010
INDEXED RETURNS
Years Ending
2011 2012 2013 2014 2015
The Kroger Co. . . . . . . . . . . . . . . . . . . . . . . 100 116.26 136.28 179.49 348.32 395.78
S&P 500 Index . . . . . . . . . . . . . . . . . . . . . . 100 105.33 123.87 149.02 170.22 169.08
Peer Group . . . . . . . . . . . . . . . . . . . . . . . . . 100 105.11 126.94 143.63 173.96 161.13
Kroger’s fiscal year ends on the Saturday closest to January 31.
* Total assumes $100 invested on January 30, 2011, in The Kroger Co., S&P 500 Index, and the Peer
Group, with reinvestment of dividends.
** The Peer Group consists of Costco Wholesale Corp., CVS Caremark Corp, Etablissements
Delhaize Freres Et Cie Le Lion (Groupe Delhaize), Great Atlantic & Pacific Tea Company, Inc.
(included through March 13, 2012 when it became private after emerging from bankruptcy),
Koninklijke Ahold NV, Safeway, Inc. (included through January 29, 2015 when it was acquired by
AB Acquisition LLC), Supervalu Inc., Target Corp., Tesco plc, Wal-Mart Stores Inc., Walgreens
Boots Alliance Inc. (formerly, Walgreen Co.), Whole Foods Market Inc. and Winn-Dixie Stores, Inc.
(included through March 9, 2012 when it became a wholly-owned subsidiary of Bi-Lo Holdings).
Data supplied by Standard & Poor’s.
The foregoing Performance Graph will not be deemed incorporated by reference into any other
filing, absent an express reference thereto.