Kroger 2015 Annual Report Download - page 7

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5
* * *
We strive to be a good steward of the planet – for our customers, associates and communities.
We strive to be a good steward of your investment – to deliver long-term growth you can count on.
And we strive to be better today than we were yesterday – always.
I have unshakeable confidence in Kroger’s future because I have confidence in our associates’
ability to make a difference.
On behalf of all of us, thank you for your continued confidence in Kroger.
Sincerely,
W. Rodney McMullen
Chairman and CEO
Kroger Safe Harbor Statement
This letter contains “forward-looking statements” within the meaning of the safe harbor provisions
of the United States Private Securities Litigation Reform Act of 1995 about future performance of Kroger,
including with respect to Kroger’s ability to achieve short- and long-term sales and earnings goals,
sustainable long-term shareholder value, execute on our growth strategy and business plan, ability to
increase dividends, ability to grow market share, and our ability to develop new brands and implement
new technologies, among other statements. These statements are based on management’s assumptions
and beliefs in light of the information currently available to it. These statements are indicated by words
such as “expect,” “anticipate,” “believe,” “guidance,” “plans,” “committed,” “goal,” “will,” “designed,”
“remain,” “view,” “strive,” “aim” and “continue.” These statements are subject to known and unknown
risks, uncertainties and other important factors that could cause actual results and outcomes to differ
materially from those contained in the forward-looking statements. These include the specific risk factors
identified in “Risk Factors” and “Outlook” in Kroger’s Annual Report on Form 10-K and any subsequent
filings with the Securities and Exchange Commission (SEC).