Aflac 2009 Annual Report Download - page 23

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technology by checking in frequently with
his global network of fans on his own
Facebook Internet “webbed” page.
In 2009, we leveraged cost-effective
media to increase awareness of our brand
via television, radio, print, and online
advertising. We believe the increase
we’ve seen in new payroll accounts
suggests our message about how we can
help consumers and employers alike is
getting through, even in this challenging
environment. Our television commercials
were played approximately 6,500 times
throughout 2009, and we ran more than
3,400 Aac Trivia features during various
sports and news programming.
Building on Aac’s successful 2007 entry
into NASCAR, Aac completed its rst
full-season multiyear primary sponsorship
of Roush Fenway Racing driver Carl
Edwards. Through this sponsorship, we
will continue to reach business decision-
makers and the large and loyal NASCAR
fan base to grow our business. We also
sponsored the nation’s premier high
school baseball game – the seventh
annual Aac All-American High School
Baseball Game. Proceeds from this
event are donated to children’s hospitals
and other pediatric cancer research
organizations. And we entered into a
multiyear title sponsorship of Aac Iron
Girl events. Aac Iron Girl’s mission is
to empower women of all ages to lead
healthy and active lifestyles, which ts
perfectly with Aac’s interest in health
and wellness.
Aflac Cancer Center: Wings
That Nurture and Protect Kids
Fighting Cancer
Since 1995, the combined Aac family has
given more than $50 million to the Aac
Cancer Center and Blood Disorders Service
of Children’s Healthcare of Atlanta –
a national leader among childhood cancer,
hematology, and blood and marrow
transplant programs that serves infants
through young adults. Partnering with the
Aac Cancer Center has drawn in every
Treat everyone with respect and care.
19
Aflac Annual Report for 2009
Aflac Annual Report for 2009 19