Aflac 2009 Annual Report Download - page 19

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we’re working the Aflac way.we’re working the Aflac way.
00 01 02 03 04 05 06 07 08 09
68.6
32.2 32.8
39.1
44.1
52.0
49.0 52.0
57.1
Japan U.S.
$73.2
Total
Investments
and Cash
(In billions)
Aflac’s total investments
and cash benefited from
improved market values
and rose 6.8% to
$73.2 billion in 2009.
Wingspan of the Future
As higher out-of-pocket medical
expenses strain Japan’s aging population,
we expect Japanese citizens to continue
to seek out the solutions and innovations
Aac products provide. As we design
our initiatives for the future, we believe
the competitive strengths that have
driven Aac Japan’s success in 2009
will continue to benet us in the future.
We are optimistic we can extend the
sales momentum into 2010 and remain
convinced that Japan remains a large and
attractive market for our products. To help
us reach more potential customers in the
Japanese market, we will continue to:
• Enhance our product line – We
will listen to consumers and our
sales force to create innovative new
products and revise current products
to respond to the changing needs of
Japanese consumers.
• Promote our strong brand position –
We will capitalize on our market-
leading status to connect with
consumers in innovative and fun ways
while distinguishing our products
and emphasizing the attributes that
led us to our number one position in
terms of individual insurance policies
in force.
• Expand our reach – We will focus
on enhancing the productivity of our
sales force, while also tapping into
new channels to better reach new
customers.
• Enhance operational efficiency –
We will streamline our business
processes to increase our core
competitive advantage and provide
convenience for policyholders and
consumers, while leveraging new
technology.
Aflac Annual Report for 2009 15