Aflac 2009 Annual Report Download - page 17

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Policies Annualized Total New Total
and Riders Premiums Annualized Number of
In Force* In Force** Premiums** Agencies
2009 29,934 ¥1,200,437 ¥122,345 19,635
2008 29,020 1,161,662 114,692 18,882
2007 28,443 1,125,561 114,636 18,461
2006 27,334 1,083,127 117,455 18,432
2005 26,014 1,027,762 128,784 17,960
2004 24,477 961,895 122,525 16,410
2003 23,097 900,251 121,170 14,643
2002 21,867 834,424 108,320 12,056
2001 20,802 782,249 91,865 9,839
2000 19,674 740,445 99,755 8,938
*In thousands **In millions
Aflac Japan
Sales Results
Benefiting from new products,
expanded distribution and
effective promotion, Aflac
Japan surpassed its sales
objective for the year.
Toshihiro Hatada built his business and his career
running a car repair company called Okatetsu. But when
he was first diagnosed with cancer in 1995, it wasn’t a car
or a tool that needed fixing; it was Mr. Hatada’s health.
Fortunately, his cancer was found at an early stage. Even so,
treatment included major surgery and chemotherapy. He
was equipped with an excellent set of “tools”: a supportive
wife and family, excellent medical care and Aflac cancer
insurance. The policy provided cash benefits that helped Mr.
Hatada and his family focus on his recovery, not financial
concerns. Mr. Hatada has long since stopped smoking, and
spends time encouraging others to do so. He also spends
a great deal of his time visiting with his beautiful
grandchildren (left). It is shocking for him
to think that had he succumbed to this
disease, he would not have had the
chance to meet his grandchildren.
Watching them grow up inspires him
every day to remain healthy and active.
As Okatetsu’s chairman, he remains
healthy and is grateful to be the
“happiest man in the world.” One way
he shows his gratitude is by donating
money to children fighting cancer.
agencies, independent corporate
agencies, and individual agencies.
In 2009, we recruited approximately
4,600 new sales agencies, an increase
of 17.9% over 2008. We believe our
recruiting has not only beneted from
Japan’s weak economy, but also from
the strength of our brand and improved
recruiting techniques. At the end of
the year, Aac Japan was represented
by more than 19,600 sales agencies,
which equated to more than 110,500
licensed sales associates employed by
those agencies.
We also continued to reach consumers
through our strategic marketing alliance
with Dai-ichi Mutual Life. We believe
this alliance has been one of the most
successful partnerships in the insurance
industry since it was rst launched in
2001. In 2009, Dai-ichi Life sold more
than 122,000 of our market-leading
cancer policies.
13
Aflac Annual Report for 2009