Lenovo 2014 Annual Report Download - page 23

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2013/14 Annual Report Lenovo Group Limited
use a tablet. These products have been receiving a good
response from the market, supporting the growth of the
Group’s mobile device businesses.
Lenovo’s Vibe Z smartphone
Apart from devices, Lenovo has also built the foundation
for the Ecosystem business during the fiscal year under
review. The Group has now one of the world’s largest
app stores with around 6 billion total downloads and
almost 25 million daily downloads, helping to create a
new and unique experience for Lenovo users. The Group
has developed several star applications, among which
the SHAREit app has recorded more than 100 million
accumulated users, and this App has also won an award
at Mobile World Congress.
Lenovo has built Ecosystem business foundation
BRAND BUILDING
FY2013/14 was a landmark year for Lenovo Group’s
brand. Large, crowd-pleasing partnerships with global
celebrities like Ashton Kutcher who keyed the company’s
largest consumer product launch with Yoga Tablet and
Kobe Bryant who helped fuel rapid smartphone growth
through ASEAN and China, boosted brand awareness
in key markets all over the world. Coupled with WOW!
creative that turns heads and smart, engaging campaigns,
the company is making definite, visible progress towards
becoming one of the world’s leading brand names.
In addition to Lenovo’s bold “For Those Who Do”
advertising, the company pushed itself to do even more
when it came to media relations and major industry and
business events. From our strategic partnership with the
World Economic Forum to our high level engagements
at major global business thought leadership events like
the Wall Street Journal CEO Council and Fortune Global
Summit, we continued to enhance our reputation as
one of the world’s most respected companies. At the
same time, we delivered record-setting, ground breaking
performance at the largest industry events. Lenovo again
demonstrated its innovation leadership with a record 61
awards at the Consumer Electronics Show in Las Vegas,
and the company won its first ever “best of show” award
for a mobile application at Mobile World Congress in
Spain.
More than ever before, Lenovo is committed to growing
brand name and recognition. Entering next fiscal year,
its efforts will focus on engagement marketing – growing
more and then activating enthusiastic social followers –
and targeting specific consumer segments. The Group’s
activities will be greatly enhanced by a strong line up of
innovative products across its PC, Mobile, Enterprise,
and Ecosystem/Cloud groups – which will ensure healthy,
long-term growth in both Protect markets and newer
Attack segments.
Lenovo’s ThinkPad Tablet