Lenovo 2014 Annual Report Download - page 102

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100 Lenovo Group Limited 2013/14 Annual Report
CORPORATE SOCIAL RESPONSIBILITY REPORT
During fiscal year 2013/14, Lenovo North America
employees volunteered more than 7,500 hours of their
time to support their local communities. Since 2005,
Lenovo and its U.S. employees have contributed more
than US$9 million to nonprofit organizations. In addition,
during fiscal year 2013/14 Lenovo U.S. employees
donated 28,000 items for military care package drives,
collected 2,700 pounds of food for food bank drives, and
provided over 12,000 items for school supply drives.
In the East Asia Region, Lenovo embarked on the
“Power Up Kids Project” in March 2014. The Project
was designed to engage and mobilize millennials to take
action for positive change within their communities in
Indonesia. Working with a local NGO, Sahabat Anak, and
a group of volunteer street artists, Graffiteach, the Power
Up Kids Project implemented a unique education method
that engaged street kids in learning through pictures
sketched on the Lenovo Yoga Tablet and drawn on walls
by Graffiteach artists, rather than from conventional text
books. Teachers from Sahabat Anak then explained the
lessons contained in the pictures to the kids thus creating
a warm and interactive learning environment.