Xerox 2011 Annual Report Download - page 26

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24
Our Business
We are enabling print providers in graphic communications, service
bureaus and large enterprises to profit and grow by meeting their
customers’ specific business needs with just-in-time, one-to-one and
e-based services – rather than simply manufacturing a printed piece.
FreeFlow Digital Workflow: Our FreeFlow digital workflow is a collection
of software technology solutions that our customers can use to improve
all aspects of their processes, from content creation and management
to production and fulfillment. Our digital technology, combined with
total document solutions and services that enable personalization
and printing on demand, delivers value that improves our customers’
business results.
n $14,493 U.S.
n $5,557 Europe
n $2,576 Other Areas
Revenues by geography are based on the location of the unit reporting the revenue and
includes export sales.
Revenues by Geography
(in millions)
$2,576
$5,557 $14,493
CiPress™ 500 Production Inkjet System –
continuing innovations in printing with a new
waterless inkjet system.
In 2011 Xerox launched the Xerox CiPress 500, the world’s
only high-speed waterless inkjet printing system. The
CiPress prints at 500 feet per minute and efficiently creates
personalized marketing, transpromotional and publishing
pieces. The device enables customers to use the same plain,
low-cost untreated papers they use with their offset presses
and cut-sheet digital devices today without the added
expense of high-cost treated or specialty papers that aqueous
or other inkjet products require.
The CiPress printing system produces vivid full-color images
using Xerox’s solid ink printing technology, incorporating
innovations developed by researchers and scientists inside
Xerox labs in Wilsonville, Oregon; Toronto; and Webster, New
York. In total, this technology is covered by more than 3,000
solid ink and CiPress-specific patents and patent applications
worldwide. Driving the CiPress are robust print heads with
more than 49,000 nozzles jetting nearly two billion ink drops
per second. This print head design, combined with our
patented, granulated, resin-based ink that is unique to Xerox,
results in vivid image quality on low-cost papers.
Through our industry-leading FreeFlow Digital Workflow collection and
FreeFlow Print Server, we deliver three primary values to our customers –
the ability to Connect, Control and Enable. Our solutions:
•Connectourcustomerstotheircustomers24/7,enablingthemtobe
open for business around the clock.
•Controlourcustomers’costs,environmentalimpactsandsecurity.
Automated workflows provide extensive productivity gains and greatly
increase document integrity by eliminating manual processes.
•Enablenewapplicationsandrevenuestreamssuchasphotobooks,
secure event tickets and packaging.
Other
The Other segment primarily includes revenue from paper sales,
wide-format systems, and network integration solutions and electronic
presentation systems from Global Imaging Systems. Paper comprised
approximately 59 percent of the revenues in the Other segment.
Geographic Information
Our global presence is one of our core strengths. Overall, approximately
36 percent of our revenue is generated by customers outside the U.S.
We have a significant opportunity to leverage our global presence and
customer relationships to expand our Services business in Europe and
developing markets.