Xerox 2011 Annual Report Download - page 23

Download and view the complete annual report

Please find page 23 of the 2011 Xerox annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 116

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116

21Xerox 2011 Annual Report
Communication & Marketing Services (“CMS”)
CMS delivers end-to-end outsourcing for design, communications,
marketing, logistics and distribution services that help clients
communicate with their customers and employees more effectively.
We deliver communications through traditional routes, such as print,
but also through a growing number of multimedia channels including
SMS, Web, email and mobile media.
We help our clients identify how their customers want to be engaged,
tailor their content, translate it, personalize their communication, decide
on the appropriate channel, execute on campaigns and measure the
resulting success.
Our advantage comes through the breadth of our capabilities and our
service-oriented approach to provide a single, seamless service for all
communication and marketing logistics.
XMPie software expands marketing reach,
brings marketing relevance and delivers
measurable results.
By bridging the gap between digital print and new media,
XMPie, a Xerox company, is revolutionizing the way marketers
create, implement, measure and refine one-to-one campaigns.
XMPie’s exclusive technology makes it possible to track an
entire cross-media campaign from a single database. With each
contact – across print, email, Web and other new media –
information is collected and instantly updated. This powerful
capability provides new opportunities to continue the dialogue
and provide meaningful follow-up within moments of a
customer or prospect interaction. Updates made in a Web form
can be used to create dynamic Web content, prompt a phone
call from a sales or customer service representative, or be
immediately available for the next wave of a print campaign.
Technology
The innovation that we bring to document
systems, software and integrated solutions
is unparalleled in the industry and is built
into our broad portfolio of technology, for
businesses of any size, in any industry,
around the world.
Technology includes the sale of products and supplies, as well as the
associated technical service and financing of those products (that which
is not related to document outsourcing contracts). Our Technology
business is centered around strategic product groups that share common
technology, manufacturing and product platforms.
n 57% Mid-range
The Mid-range business comprises a wide range of multifunction
printers, copiers, digital printing presses, and light production printers
and copiers sold to enterprises of all sizes.
n 22% Entry
The Entry business comprises products sold principally to small and
midsize businesses.
n 21% High-end
The High-end business provides high-end digital color and
monochrome systems designed for customers in the graphic
communications industry and for large enterprises.
Technology
Revenue Mix
57%
21%
22%