Xerox 2011 Annual Report Download - page 24

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22
Our Business
Our strategic product groups are as follows:
Entry
Entry comprises products sold primarily to small and midsize businesses
through a worldwide network of independent resellers and online
merchants. It includes desktop monochrome and color printers and
multifunction printers (“MFPs”) ranging from small personal devices to
larger workgroup printers designed to serve the needs of demanding office
users. In 2011, we continued to build on our position in the market by:
•Makinghigh-qualitydesktopcolormoreaffordableandeasierto
use for all businesses
•Expandingourchannelreach,partnerprogramsandcapacityto
support the needs of small to midsize businesses
•Launchingproductsandsolutionsthathelpindividuals,small
work teams, large workgroups or whole departments achieve their
business goals.
We continued to build on our portfolio in 2011 with the launches of:
•
Compact Printers and MFPs: In 2011, Xerox introduced a new line
of compact color and monochrome printers and MFPs for small
businesses. Xerox innovations with LED print heads and emulsion
aggregation (“EA”) toner resulted in a small, low-cost product that
maintains the professional appearance of the printed page. The
new products introduced were: Phaser® 6000/6010 color printers,
WorkCentre® 6015 color MFP, Phaser® 3010/3040 printers and
WorkCentre® 3045 MFP.
•
Phaser® 6700: This high-speed workgroup color printer accelerates
productivity for workgroups in midsize to large businesses. With a
47 page per minute (“ppm”) print speed, advanced touch-screen
interface and optional stacker/stapler, the Phaser 6700 is ideal for
workgroup teams. The Phaser 6700 also has enhanced print quality
and reliability with true 2400 x 1200 dpi print resolution and a
120,000-page duty cycle.
•
Phaser® 7800: This color printer lowers the cost of printing for smaller
graphic design firms and in-house marketing departments. Using
the Hi-Q LED print system, EA toner and hardware-assisted edge
enhancement and trapping, in addition to a 45 ppm tabloid/A3-size
print engine and finishing capabilities from the WorkCentre 7500
series, the Phaser 7800 also handles the heaviest paper in common
use – up to 350gsm – the most flexible media handling in its class.
Mid-range
Mid-range comprises products sold to enterprises of all sizes, principally
through dedicated Xerox-branded partners and our direct sales force.
We offer a wide range of multifunction printers, copiers, digital printing
presses and light production devices that deliver flexibility and advanced
features. In 2011, our Mid-range business continued to build on our
position in the market by:
•Makinghigh-qualitycolormoreaffordableandeasiertouseforsmall/
midsize businesses and large enterprises alike
•Expandingourchannelreach,partnerprogramsandcapacityto
support the needs of the SMB market
•Offeringacompleterangeofservicesandsolutionsinpartnershipwith
independent software partners that allow our customers to analyze,
streamline, automate, secure and track their document workflows.
The breadth of our Mid-range product portfolio is unmatched. In 2011,
we launched:
• Xerox WorkCentre® 7525, 7530 and 7535: These new multifunction
printers are equipped with features to help small and midsize
businesses boost productivity and meet their sustainability goals.
They offer speeds up to 25, 30 and 35 ppm in color and black-and-
white. The MFPs, which can print, copy, scan, fax and email, include
advanced document management and workflow tools to make office
work easier, and also offer unparalleled ease of use and security
features. In addition, the Hi-Q LED print engine technology consumes
less energy and space and produces less noise, while printing
resolutions of 1200 x 2400 dpi.
• Xerox ColorQube® 9301/9302/9303: The ColorQube 9300 Series
combines Xerox’s solid ink innovation with our legacy of advanced
multifunction product leadership. This results in a multifunction printer
that produces vivid color quality that is affordable and produces
less printing waste versus comparable color laser devices. The device
copies and prints at speeds up to 55 ppm color and 60 ppm black-and-
white, while increasing productivity even further with speeds up to 85
ppm in Fast Color mode for draft or short-life documents.
•
Xerox WorkCentre® 7125: This multifunction printer combines
affordable color with high-productivity workflow tools. It provides
value-seeking SMB customers with a low entry price in combination
with high-end features. The WorkCentre 7125 helps SMBs maximize
office productivity, produce impactful color documents, and
seamlessly create and share business-critical information, in full
office color.
•
Xerox WorkCentre® 5325/5330/5335: The highly modular
WorkCentre 5300 series black-and-white MFP serves both small and
midsize businesses, as well as enterprise office environments. Its
customizable workflow solutions help customers in document-intensive
industries such as legal, healthcare and financial make the daily tasks
they perform more efficient.