Xerox 2011 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 2011 Xerox annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 116

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116

13Xerox 2011 Annual Report
Our Strategy
We are well-positioned to lead in the markets in which we participate.
Our strategy takes advantage of our core strengths to drive growth
within our segments and lines of businesses.
Our core strengths include:
•
Our Brand – We have a well-recognized and respected brand that
is known by businesses worldwide for delivering industry-leading
document technology, services and solutions.
•
Global Presence – Our geographic footprint spans 160 countries and
allows us to serve customers of all sizes to deliver superior technology
and services, regardless of complexity or number of customer
locations.
•
Renowned Innovation – We have a history of innovation and, with
more than 10,500 active U.S. patents and five global research centers,
we continue to lead the document technology industry and to take our
technology into new service areas. See the separate “Innovation and
RD&E” section for additional information on our renowned innovation.
• Operational Excellence – We have an operational excellence model
that leverages our global delivery capabilities, production model,
incentive-based compensation process, proprietary systems and
financial discipline to deliver productivity and lower costs for our
customers and for our business.
We organize our business around two segments: Services and
Technology.
•OurServices segment is comprised of business process outsourcing,
information technology outsourcing and document outsourcing. The
diversity of our offerings gives us a differentiated solution and delivers
greater value to our customers.
• Our Technology segment is comprised of our document technology
and related supplies, technical service and equipment financing (that
which is not related to document outsourcing contracts). Our strategic
product groups within this segment include Entry, Mid-range and High-
end products.
Our Brand
Global Presence
Renowned Innovation
Operational Excellence
Core Strengths Businesses Growth Drivers
Business Process Outsourcing
IT Outsourcing
Document Outsourcing
Technology
Services-Led
Global Expansion
Grow High-Value Pages