Xerox 2007 Annual Report Download - page 7

Download and view the complete annual report

Please find page 7 of the 2007 Xerox annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 140

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140

Xerox Annual Report 2007 5
Driving The New Business of Printing®
Our leadership in digital high-volume printing complements traditional offset printing.
This market transition is The New Business of Printing. The opportunity for digital
production printing is about $25 billion, and Xerox’s advantages are the ability to print
on demand, produce short runs of books, and customize each and every document that
comes off a digital press. In The New Business of Printing, the Xerox iGen3® Digital
Production Press continues to be the star performer, but it has a great supporting cast.
We’ve now installed more than 2,000 iGen3s around the world. Many customers – 126
to be precise – are printing more than a million pages a month on these market-making
marvels. Perhaps the best testimony to their success is that 275 of our customers, many
of whom run commercial print shops, have purchased at least two iGen3s and have seen
their business soar by offering more digital printing capabilities.
At the same time, we’re seeing accelerated demand for the high end of our DocuColor®
series and the recently launched Xerox Nuvera® systems. We’re going after the continuous
feed market with new technology that redefines the industry standards of speed and
quality and gives us a competitive advantage. And we’re partnering with photo imaging
companies to use Xerox technology for printing photo applications. In fact, if you order
a photo calendar from a retailer that works with Fujifilm, the calendar will be printed
on a Xerox press using Xerox paper. As Xerox leads advancements in quality for digital
printing, the lines are blurring between the traditional photo imaging business and
document processing. InfoTrends predicts the specialty photo printing market – that’s
calendars, greeting cards and photo books – will grow at a rate of 24.5 percent per
year through 2010, reaching $800 million. Xerox is well on its way to capturing a good
share of this growth.
Last year, more than 40 billion pages
were printed on Xerox color systems,
an increase of 31 percent and way
ahead of competitors.