Xerox 2007 Annual Report Download - page 33

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Xerox Annual Report 2007 31
Color is the fastest growing portion of our market, and we estimate that it represents
$27 billion of the market opportunity. Economic and quality improvements in color are
driving the market transition to color. We have the broadest color portfolio in the industry
and our leading technologies, such as solid ink, position us well to participate in this
transition and accelerate the adoption of color. At the same time, we continue to compete
to capture growth opportunities within the black-and-white segment of our core markets,
which we estimate is a $58 billion market.
We are growing our core markets by leading with document management services (also
referred to as Xerox Global Services), which is the combination of managed services and
value-added services. We have organized our document management services around
three offerings:
1) Xerox Offi ce Services, where we help our customers reduce costs and improve
productivity by optimizing their global print infrastructure through analyzing the most
effi cient ways to create and share documents in the offi ce;
2) Document Outsourcing and Communication Services, which focuses on optimizing
the production environment as well as operating in-house production centers; and
3) Business Process Services, where we show our customers how to use digital workfl ow
to re-engineer their business processes and develop online document repositories.
This estimate, and the market estimates that follow, is
calculated by leveraging third-party forecasts from fi rms
such as International Data Corporation and InfoSource in
conjunction with our assumptions about our markets.
We serve a $125 billion market
(in billions)
■ $76 Offi ce
We are well positioned to capture growth
by leading the transition to color and by
reaching new customers with our broad
offerings and expanded distribution channels.
■ $24 Services
Our value-added services deliver solutions
that not only optimize enterprise output
spend and infrastructure, but also streamline,
simplify and digitize our customers’
document-intensive business processes.
■ $17 Eligible offset
We are creating new market opportunities
in targeted application areas with digital
printing as a complement to traditional
offset printing.
■ $8 Production
We are the only provider in the market that
offers a complete family of monochrome
and color production systems, business
development tools and workfl ow solutions.