Xerox 2007 Annual Report Download - page 25

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Xerox Annual Report 2007 23
Committed
Xerox provided expertise to
Behr in the design of a rugged
kiosk cabinet that would keep
out excessive dust particles and
would also be easy to reload
with paper and ink. The cabinet
design helps the printer remain
reliable, no matter how often
it is used and regardless of the
store environment. Without such
a commitment to this critical
step in the process, the buying
decision could be compromised
and the Behr brand impacted.
Xerox, usually behind the scenes,
specializes in making customers
look good in the eyes of their
customers. Maybe that’s part
of the reason Behr is one of
The Home Depot’s Partners of
the Year in paint and stain.
Connected
“When it comes to their
surroundings, people don’t
want to make mistakes,” says
Mary Rice, VP, Marketing,
Paint-Color-Interactive at Behr.
“They need to take more than
a paint chip back into the home
to confirm they’ve made the
right choice.”
In other words, what’s the best
way to bring a true color to
the printed page, so it can
be tested at home? For Behr,
the choice was an easy one: the
Xerox Phaser® 8500 color printer,
whose solid-ink technology is
extraordinary in its simulation of
the entire range of paint colors.
The added advantage of Xerox’s
proprietary solid ink: cartridge-
free ink sticks mean less waste
and less space needed to keep
an ample supply on hand.
Not only does this Xerox
technology facilitate what
is perhaps the most critical
element in the buying process,
it does so in a challenging
environment. Not the refined
confines of an office, but
the robust, let’s-get-it-done
arena of home improvement.
Behr needed a partner that
under stood the difference
and could deliver the required
quality, again and again.
Listening
Embedded in every store of
The Home Depot® in North
America (and in parts of Asia),
ColorSmart by BEHR™ kiosks
have revolutionized how
do-it-yourselfers choose colors
for their painting projects.
The interactive color-
coordination system allows
people to select paint colors
that complement their samples
of existing paint, fabric and
other materials. Then, using
a video monitor to guide
them, they can create a virtual
environment featuring the
colors they have chosen, and
experiment with others.
The critical link in the process
is validating the customers’ color
choices – by providing quality
color prints they can take home
as a reference of their selected
color schemes. And that’s where
Xerox comes in.
Helping do-it-yourselfers
validate the right paint
color, every time.